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(More customer reviews)Professor Cusumano's "Staying Power" is a major contribution in the field of business strategy.
I am in the business of technology and management strategy consulting and think his ideas have enormous value to any executive grappling with the implications and opportunities of cloud-computing enabled business. His six principles are easy to grasp. They are deceptively simple and are particularly powerful in a commercial and public sector business climate of austerity where new business models are emerging that will fuel our next growth cycle, but are disrupting incumbents. The introduction of cloud computing is beginning to have a disruptive effect on a wide range of business. Living through that disruption in day-to-day business can make it hard to see the bigger patterns at play and think through what the future state will look like. Professor Cusumano's elaboration of the platform/complementer services model with his excellent historical context and current market analysis makes it much clearer where we are headed in my industry and to seize emerging opportunities.
I purchased the book based on an Amazon recommendation and I am very grateful I did. The book is written in a more academic style than is typical of the more popular style business and management books. In fact, I picked it up and sat it down several times before committing to the book. It is not a book designed to skim. It requires concentration and focus to understand how Professor Cusumano has reached the conclusions he has. His ability to characterize the current disruptive innovation cycle in the information technology business using his analysis of the history of both the information technology and automotive industry is excellent. It is a fascinating story leading up to today's new business models.
Once I started really focusing on the book, I could not put it down. My copy is full of highlighter pen marks and 3M stickers. Kudos to Professor Cusumano for a valuable tool for business executives trying to figure out how to proactively take advantage of the cloud-enabled business models that are emerging. I hope that he extends this work with additional video and supplementary blog or presentation materials to continue to expand on his ideas and share more examples of the ideas in action. I have already begun converting his ideas into execution in my business.
Click Here to see more reviews about: Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Clarendon Lectures in Management Studies)
Business news tends to focus on the travails of a handful of giants: Apple's iPad, the Toyota recall, the controversy over Google's book-digitization program. Whatever the day's headlines, though, most of these firms have been there before--up and down, written off and overpraised--yet they endured and triumphed. What is their secret? What is it that has lifted them to preeminence and allowed them to come out of each crisis stronger than before?In Staying Power, Michael A. Cusumano provides the answers. A bestselling business author and leading scholar, Cusumano has spent a quarter of a century studying the world's most successful companies--many of them from the inside, by serving as an advisor to more than one hundred firms. He identifies six critical principles that have driven the success of today's foremost companies, including Google, Intel, Apple, JVC, Toyota, and Microsoft. He argues that companies today must develop distinctive organizational capabilities, not just business strategies; focus on platforms and services, not just products; pull information from the market, responding to real-time changes in demand and competitive conditions, and not just push products out; achieve economies of scope, not just scale, by creating efficiencies across all a firm's activities; and acquire flexibility, in addition to efficiency, to quickly adapt to a volatile marketplace. Drawing on real-life examples, he illustrates how the best companies put these principles into practice, identifying precisely how these ideas have lead to concrete success time after time.Business books, the author notes, often promote short-lived fads in management thinking. But Staying Power is different. Written by a bestselling international expert, this book focuses on lasting success, analyzing the fundamental elements common to the leading competitors in the world today.
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