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(More customer reviews)As a student majoring in public relations in Washington, I have read an extensive amount of books relating to topics in the field. Making Your Point is by far the best book I have had to read in my classes! The case studies are extremely effective and allowed me to identify how best to reach an audience. If you're looking for great communication advice, this is a must read!
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MAKE EVERY WORD COUNTWe all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a communications strategist in an accessible, easy-to-apply guide to help anybody—students, business people, public speakers, or politicians—improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as The Daily Show: Know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style to deliver a memorable message. Bartlett's advice iscommon sense backed bydozens of real-world examples.Learn:-How to devise asimple strategic goal for every interview, meeting, or speech-How to deliveryour message in a way that will appeal to your audience-How to makeyour messages positive, concrete, and empathetic-How to useblogs, podcasts, and Web sites like YouTube to promote your message-How to reach even the largest audiences one person at a time
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