Hardcore Inventing: Invent, Protect, Promote, and Profit From Your Inventions Review
Posted by
Pearlene McKinley
on 10/03/2012
/
Labels:
business,
decision making,
economics,
entrepreneurshi p,
innovation,
inspiration,
invention,
law,
marketing,
product development
Average Reviews:
(More customer reviews)
When I cruise through B&N and spot a book that might be helpful to my SCORE-dot-org clients I usually take the necessary steps to write a book review for it. These days I am being a little more particular as to what I will review since I am tiring of the activity. But I could not let this book slide by. In my humbe opinion it is a great companion book to Invent Yourself Rich: 16 Secrets for Creating Million-Dollar Inventions which I read and wrote a review for a few years back.
The instant book has five parts broken into twenty chapters and three appendices as follows:
I. Invent (1-8)
II. Protect (9-11)
III. Promote (12-14)
IV. Profit (15-20)
V. Appendices (A-C)
0. Introduction
1. Success story - The Rescue Streamer Technology
2. Identifying & solving the problem
3. How nature inspired my inventions
4. Scour your brain
5. Making your idea a reality: Inventor's logs, prototypes, & marketing evaluations
6. Build a show prototype
7. Name your invention
8. Checklist - Is your idea feasible, marketable & financially viable?
9. Safeguard your intellectual property - Paranoia can be good
10. Step-by-step guide from disclosure to patent - Etch it in stone
11. Alernatives to utility patents
12. Get your invention out there
13. Find investors: Targeted strikes & mobilizing the troops
14. Protect yourself from fraudulent promotion companies
15. Licening
16. Manufacturing
17. Marketing
18. The home entrepreneur - Bottom-feeding
19. Venture Capitalists & angel investors
20. Critical crossroads
A. Useful Web sites
B. Suggested reading
C. Sample agreements & letters
The book is not written by an attorney nor a business consultant. It's written by an inventor who wants to share his experiences in getting his invention (Rescue Streamer Technology) patented and profitable. He's also probably written it as a marketing tool for his invention. If I had not read the book, then I would never have heard of his invention.
This book is probably more detailed and a little bit more informative than the book I read a few years back. It gives another perspective - so I highly recommend anyone interested in the subject get both books and become very informed on the topic. 5 stars!
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Based on the author's experience in the world of inventing and promotion, HardcoreInventing offers the kind of advice you can only learn from experience: how to develop an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in "guerilla" mode, how to find investors, and much more. And all of that is based on his IP 3"Tactical Method" which breaks everything down to Invent, Protect, Promote, and Profit.
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