Average Reviews:
(More customer reviews)A wise marketer wants to learn as much as possible about his target audience before shaping their pitch to the audience. Unfortunately when it comes to the faith-based audience many times the pitch veers way off the mark because they have not paused to learn about the target market.
With crisp clear language and examples, FAITH-BASED MARKETING helps businesses understand this huge market. I loved what the authors wrote on page 5, "Christians are not the lunatic fringe so many once thought. Rather, they form a global network of immense size and power comprised of every country, every social or ethnic group, and every economic stratum. Christians now number 2.3 billion or one out of every three people on the planet. That's nearly as large as China and India combined."
I appreciated the detailed distinction between business and how the faith-based community approaches business. The examples or case studies combine with solid information to make this book a valuable resource for the business community. Also it is a valuable resource for any church or pastor who wants to have a broader reach into the community.
The book is divided into three parts: Meet the Christian Consumer, How to Market to Christians, Key Resources for Christian Marketing. The authors include an online version of their resources which are kept up-to-date at faithbasedmarketing.com
The authors have created a terrific resource which I recommend.
Click Here to see more reviews about: Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers
Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
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