Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru Review

Average Reviews:

(More customer reviews)Simon Middleton's Book - Build A Brand In 30 Days is a great introduction to the subject of Branding. It is easy to read, jargon free, and full of easy to understand relevant examples and case studies. Branding is a critical area in the success of any business and Simon's book brings the subject to life. It also keeps it nicely relevant to even the smallest of brands or start-up businesses. He makes it clear that anyone can build a brand, and helps the reader to think clearly and strategically about the subject. By the time you get to the closing chapters you will have a great set of tools to help you steer and grow your brand, as well as some thought provoking insights to consider, and some cutting edge brands to follow and learn from.
Well worth a read and great value for money.
Norman Comfort
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru


Click Here to see more reviews about: Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.
Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:
Establish your brand values and positioning
Get the all-important name right
Bring your brand to life
Turn your customers into your advocates
Manage your PR and use your marketing budget wisely
Inspire your staff to live the brand too
Deal with problems when something goes wrong

Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Click here for more information about Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru