Sams Teach Yourself Google Places in 10 Minutes (Sams Teach Yourself -- Minutes) Review

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(More customer reviews)As someone who teaches classes in SEO (Google 'Jason McDonald' to find me), I get lots of questions about local search. How do I get my business to the top for a search like 'Attorney Miami?' is a common question. We're a restaurant in Los Angeles, and need to dominate 'Italian Restaurant Westwood,' is another type.
Bud Smith's new book on Places is a great intro to Places - most of which I already knew... But he has some insights into labels (which can be hyperlinks), and using real-time updates (e.g., Twitter) to make your Google Places listing - come alive - where were new insights for an old dog like me.
For beginners, the book is very brief, and very useful. It doesn't connect, however, connect Google Places to SEO (search engine optimization), even at a cursory level, nor does it really go into strategies for cultivating reviews. Both of those are critical, and should be part of your Internet Marketing Strategy.
But - as a brief, step-by-step guide to one important asset (Google Places) - this is a wonderful book. I highly recommend it if you are new to Google Places for your business.

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Sams Teach Yourself Google Places in 10 MinutesSams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn how to claim your free Google Places business page, improve it with everything from video to coupons, and attract more new customers, starting today!Tips point out shortcuts and solutionsCautions help you avoid common pitfallsNotes provide additional information10 minutes is all you need to learn how to… Claim your free Google Places online business directory pagePublish your basic business information in just minutesHelp visitors experience your business with video, photos, and moreKeep your page up-to-date, painlesslyAdd detailed directions to your location with Google MapsGenerate discount coupons that attract trafficEncourage rave reviews on Google Places and Yelp–and respond effectively to online criticismEasily create powerful in-store cell phone advertising with QR codes Improve your Google Search rankings Manage online impressions and get detailed feedback through the DashboardBuild a low-cost Adwords campaign that integrates with Google PlacesRegister your book at informit.com/register for convenient access to updates and corrections as they become available.