Average Reviews:
(More customer reviews)I'll begin by acknowledging that Nick Holliday is a dear friend. That said, he has written a very informative book outlining the basics of online marketing. If you're looking to gain more referrals via online marketing, you need to read this book. Having built my own website, I thought I would be reading the book with a significant head start on internet marketing. I am happy to say that this was not the case - Nick's ideas were brand new to me, as they will be to most therapists who've had little to no formal training on marketing strategy.
As a licensed psychologist in private practice, I can comment directly on this book's effectiveness at helping build a practice. Prior to reading Nick's book, my website was the only means of online marketing that I utilized (and poorly, as I found out by reading the book). By following the easy-to-read, click-by-click directions, I revamped my site and added several social media outlets to my online presence. The results have been impressive; since following the strategies suggested in the book, I've received nearly 20 new referrals over the last three to four months that came solely from online sources. My site now ranks on the first page of Google searches for several relevant keywords.
Nick writes in a down-to-earth, easily accessible style. In what could be an overwhelming presentation of information, he distills important points and provides resources for learning more in-depth strategies if you're interested.
Most importantly, you can follow the step-by-step instructions in this book (easily completed in a "working weekend") and go to the office on Monday morning knowing that you've taken a huge leap forward in gaining new clients. No one uses the yellow pages anymore - you need an online presence. This book helps you develop an effective one.
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Internet Marketing for Psychologists is your key to unlocking the internet as your greatest source of patients.You won't find a bunch of pie-in-the sky marketing talk in this book.What you will find is a remarkably practical click-by-click guide to finding the patients who want to find you.
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