Average Reviews:
(More customer reviews)The book was written in 2010. It includes very basic information on eBay, it seemed to be written much more for the UK market even though there was a US distribution. After reading the book I wanted more information than what was given. I did like the fact that the author gave different case studies of a variety different businesses using
eBay, that addition was helpful to me.I would give the book 3.5 stars.
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Anyone with access to a broadband connection can make money online. Unlike "brick and mortar" business, the online world has low entry costs. Selling products and services online can have major advantages for businesses, leading to increased profitability and lower costs.In this book, new media marketing specialist Cresta Norris explains the fundamentals of online selling, the advantages of doing so, what to consider when creating an online shop, and the pitfalls to avoid. She explains online payments, creating an online shop, search engine optimization, pay-per-click advertising, distance selling, online trading, fulfilling customer orders, and planning for e-commerce. She also includes an array of international case studies.
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