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(More customer reviews)This book is a wonderful and thorough introduction into *why* the things we see are "beautiful" or "well designed". This book goes through the history of considered design (as far back as the ancient Romans), pulling examples from unexpected places up until the current day. David shows us how the human brain is hard-wired to appreciate certain things and how creators can take advantage of these physiological factors to create our own beautiful and user-friendly designs.
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Discover the techniques behind beautiful design?by deconstructing designs to understand them
The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work—and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats.
Breaks down and studies the classical principles and techniques behind the creation of beautiful design
Illustrates cultural and contextual considerations in communicating to a specific audience
Discusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mind
Dissects the elements of color, size, scale, proportion, medium, and form
Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more
By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.
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