101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series) Review

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(More customer reviews)I'm not sure I agree with the title of "101 Ways to Promote your Real Estate website." It feels more like dictionary of internet terms. The author covers a lot of information which is practical if you are just starting out or have some knowledge about websites. A good read if you don't have the SLIGHTEST clue about how website sites and online marketing works.
You could probably get more information for FREE if you punched in the terms on a search engine, but I have to say it sure is handy to have it in book form for easy reference. At times it feels a little elementary with explanations of what a virus or a gif is. I thought the sections on search engine optimization were well explained. Many times the short 1 paragraph explanation leaves you wanting to know more. I myself wished she would have talked more about drip marketing which is what prompted me to buy the book in the first place with the hopes of getting insightful information about that. She has 1 reference to it in the whole book and a very short chapter on Autoresponders.
Overall good read for beginners to those with medium knowledge on the subject. A boring read for moderate to advanced readers.
cheers!

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An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency's or individual agent's site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website and keep buyers and sellers returning again and again. In addition, real estate agents and office managers can use the templates, checklists, and forms included to make their website an important and effective selling tool.