Average Reviews:
(More customer reviews)As the owner of a boutique management consultancy, I bought the first edition of this book to help me improve my marketing, particularly online. I've just now read the new third edition which is even better with some updated and improved material. It is an extremely practical guide and not only helps me plan what is appropriate to improve the generation of leads (e.g. by using social media such as LinkedIn), but it also helps me manage the suppliers I use to maintain my website and support me with other marketing activities. I thought I knew a lot about marketing and generating leads, but reading Marshall's book I've found countless bright ideas I can use that I would never have thought of. In addition to explaining how to use social media, the book covers such things as how to use Google AdWords, websites, position statements, keywords, persuasive copywriting, white papers, referrals, testimonials and even how to use interns. It's a long while since I've read a more practical guide. It's very easy to read and concepts are explained thoroughly so you can implement immediately. At over 300 pages it's excellent value. Could not recommend more highly, especially for professionals selling in the B2B marketplace.
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Simple and cost effective marketing strategies will make a huge impact on your bottom line. You don't need to hire a marketing consultant or an agency to get more clients. In 'Get Booked Out' Toby Marshall reveals the twelve pieces of a marketing system that will fill your diary with clients. That will streamline your marketing and generate significantly better results in terms of traffic to your website, people signing on to your mailing list or attending your events, calls to your office, and clients on your books.Toby is passionate about creating marketing strategies that work for small to medium professional service businesses, and he's had plenty of experience testing them out. Using these very strategies, he managed to grow his own company substantially during the Global Financial Crisis. If these strategies didn't work, he wouldn't be in business today and he certainly wouldn't have written this book (which is now in its third edition).You too can learn the secrets to marketing success. Learn how to increase your online visibility, move up the Google search results pages for your key terms, automate your marketing, and - best of all - get more leads, clients and sales. These strategies are practical, easy to implement, cost-effective, and have a high return on investment.Finally, it's here! No BS, clear and simple marketing that really works.
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