Average Reviews:
(More customer reviews)The book begins well enough, but it never fulfills its promises. It doesn't really teach you how to get "BUZZ"....which is what the book is supposed to be about! It mostly tells you what you can do once you DO get Buzz and how to capitalize on it once you have it. But it never really tells you HOW to get it. It talks about how you CAN get it through social networking. But it never gives you real tips or advice. It never give you any solid ideas. It's all-in-all humorous and a quick, entertaining read...but hardly an excellent guide to getting "BUZZ". It should be called "How to use buzz once you have it already".
By the way, the author stresses the importance of having a website. I read the book when it came out. Noticed recently that his website is down and has been for years. If it's so important to have a website, why does his never work?
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"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. " Bookfoolery and Babble
"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally." The Arizona Republic
"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and 30s don't need [you] to make us laugh. We already have comedians who do it." TheHill.com
Practice the Black Art of BUZZ
Would you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a jaw-dropping way? How would you feel about unleashing your message on the entire world?
In Dirty Little Secrets of Buzz, veteran promotional stunt-planner David Seaman reveals a brand-new, counterintuitive approach to traditional marketing and PR. Find out how controversy, scandal-mongering, and social networking can turn your message into a viral sensation.
Inside are sixty-one secrets for getting millions of eyeballs turning toward you or your business, including:
Enemies are more important than friends
A dog and a blog can increase repeat customers
Put MySpace, Facebook, and the social networking revolution to work for you
Google juice: hot links from highly rated sites
TV doesn't make you - you make you
Get ten thousand visitors for free through StumbleUpon
Dirty Little Secrets of Buzz is a powerful how-to collection of all the secrets no one talks about - secrets you won't find in any other marketing book or program.
(20081202)
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