Social Persuasion: Making Sense of Social Media for Small Business Review

Average Reviews:

(More customer reviews)Jerry Zyskowski, Normandy Park, WA. Volunteer counselor to small businesses. My extensive background (18+ years with: [...]) helping small business owners gives me a good understanding of their needs, and this book will certainly be beneficial to them in the effective use of social media to propagate their business.
This is an excellent book for small business people to help them connect with potential customers in a more efficient manner via digital social media. This is not a book about sales, but is focused on connecting the parties leading to future sales.
Robbin first takes us through the social media mix, what's out there for us to use. Describing each and how they might be used to help us connect with customers. She then goes on to identify target audience types that have a need for our products/services. Target audiences are better than target individuals; we get the word out to a larger group. Digital social media is one choice among many to do the job, and it needs to be considered as complementary to our more conventional methods. The idea is for our business to get exposure to potential customers using a mix of tools. Initial exposure is a step toward deeper involvement with customers and eventual sales of our products. That's what Social Persuasion is all about.
The book is heavy reading, and I actually put it down for a week or so when half way through in order to adequately digest what I had read.
To help in your understanding, Robbin takes us through the social persuasion process with the case of an Interior Designer. I found this application to be very useful in relating the text material to a real world situation.
As you read the book, new terms will come up. To help you recollect what the terms mean, Robbin has included a very good Glossary in the back of the book. Since the social media technology is constantly changing, her list of Sources may become dated with time. Hopefully, she will augment these with periodic updates on her website: [...].
I consider Robbin's book an excellent addition to the field of social media application, and it should be a valuable aid to small business owners.


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Practical guide explains how to use social media to promote and grow a small business without wasting time playing online.

Designed with the small business in mind, readers will learn:

Where social media fits into a business and marketing strategy
How to choose the right social sites to answer questions like, should I be on Facebook, LinkedIn or Twitter?
Why you may not need your own blog, but could use a Facebook page
How to make the most of your time and resources to reach your goals
Methods for measuring your progress and monitoring your reputation

Also includes straight forward advice and tools:

Strategies and tactics to put into practice immediately
Step-by-step instructions for finding niche social sites
Time saving tips
Hundreds of low and no-cost online resources and how to use them
Glossary of key marketing and social media terms

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