Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media Review

Average Reviews:

(More customer reviews)With the 5 stars, I thought this would be just what I was looking for. The book got off to a good start but then it became so repetitive that I stopped on page 215. Written simply for novices to understand, I'm not sure where the earlier reviewers found the expert guidance on strategy development and said it was for experts - now really?? This book is a great overview of social media and aligning it with goals and audiences but if I didn't already have some background in managing this as part of our organization's marketing communications strategy, this book would still leave me needing much more info. I may use it as an intro to several staff members but then, it's loaded with typos and missing words that really surprised me. I like the short chapters and assume the author expected people to jump around and that's why so much content is repeated throughout. I'm looking for a true guide for strategy development and integration? Anyone have suggestions?

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Profit Big from Social Media: Strategies and Solutions That Work!Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today's hottest new social media sites and platforms!Topics include• Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more• Define goals and customize strategy to maximize Return on Conversation (ROC)• Understand the whole conversation about you and all the communities you serve• Manage legal, compliance, and ethical challenges• Plan social media policies for your company's employees• Extend customer service into social media• Maintain consistent branding and messaging• Complement your SEO, PPC, offline marketing, and PR efforts• Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

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A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing That Works (New Tools for Business) Review

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(More customer reviews)Twitter and Facebook have brought a whole new elements to the marketing table. "A Quick Start Guide to Social Media Marketing: High-Impact, Low-Cost Marketing That Works" is a guide to using these new avenues as a vehicle for advertising and making a bigger place for one's business in visibility and public relations. With chapters on ethical use, finding new customers, appeasing old ones, and much, much more, "A Quick Start Guide to Social Media Marketing" is a useful resource for any business.


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A Quick Start Guide to Social Media Marketing shows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. It covers: the benefits of social media marketing; how to apply advertising, PR and sales promotion; ethical behavior; how to add value for customers; how to use social networking sites to acquire, retain and satisfy customers; the implications for managing communications; the future of social network marketing.For anybody who wants to learn about high-impact, low-cost social media marketing that works, this Quick Start Guide provides an understanding of how theories and tools work in actual business scenarios.

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Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself Review

Average Reviews:

(More customer reviews)The book begins well enough, but it never fulfills its promises. It doesn't really teach you how to get "BUZZ"....which is what the book is supposed to be about! It mostly tells you what you can do once you DO get Buzz and how to capitalize on it once you have it. But it never really tells you HOW to get it. It talks about how you CAN get it through social networking. But it never gives you real tips or advice. It never give you any solid ideas. It's all-in-all humorous and a quick, entertaining read...but hardly an excellent guide to getting "BUZZ". It should be called "How to use buzz once you have it already".
By the way, the author stresses the importance of having a website. I read the book when it came out. Noticed recently that his website is down and has been for years. If it's so important to have a website, why does his never work?

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"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. " Bookfoolery and Babble

"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally." The Arizona Republic

"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and 30s don't need [you] to make us laugh. We already have comedians who do it." TheHill.com

Practice the Black Art of BUZZ

Would you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a jaw-dropping way? How would you feel about unleashing your message on the entire world?

In Dirty Little Secrets of Buzz, veteran promotional stunt-planner David Seaman reveals a brand-new, counterintuitive approach to traditional marketing and PR. Find out how controversy, scandal-mongering, and social networking can turn your message into a viral sensation.

Inside are sixty-one secrets for getting millions of eyeballs turning toward you or your business, including:

Enemies are more important than friends
A dog and a blog can increase repeat customers
Put MySpace, Facebook, and the social networking revolution to work for you
Google juice: hot links from highly rated sites
TV doesn't make you - you make you
Get ten thousand visitors for free through StumbleUpon

Dirty Little Secrets of Buzz is a powerful how-to collection of all the secrets no one talks about - secrets you won't find in any other marketing book or program.
(20081202)

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