Persuasion: The Art of Getting What You Want Review

Average Reviews:

(More customer reviews)It's very bothersome to write a review that is going to largely be positive ...when that book directly competes with your own...for sales!
Former cult member, Lakhani starts with the dark side of persuasion then quickly moves into distinguishing the difference between manipulation and persuasion. Best is his step by step guide to manipulation. Very well done!
Many in the field of persuasion miss the crucial art of story. Lakhani does a nice job of giving his insights into one of the most difficult tasks a communicator has...to have a story persuade.
The next thing I like in Art of Persuasion is Dave's outline of how to become an expert (guru) in 30 days. Expert status ==> credibility ==> more successful influence.
Another nice step by step outline is for changing beliefs. Easy to adopt and use.
Each chapter in the book is well thought out and presented concisely and with clarity.
This is an excellent primer on the art of persuasion and I recommend you pick it up today.
Kevin Hogan
Author of The Psychology of Persuasion
and
The Science of Influence

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Praise for persuasion the art of getting what you want
"Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition."—Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires
"Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!"—Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books
"Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate."—Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs
"Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy."—Blaine Parker, author of Million-Dollar Mortgage Radio
"Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read."—John Klymshyn, author of Move the Sale Forward

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Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself Review

Average Reviews:

(More customer reviews)The book begins well enough, but it never fulfills its promises. It doesn't really teach you how to get "BUZZ"....which is what the book is supposed to be about! It mostly tells you what you can do once you DO get Buzz and how to capitalize on it once you have it. But it never really tells you HOW to get it. It talks about how you CAN get it through social networking. But it never gives you real tips or advice. It never give you any solid ideas. It's all-in-all humorous and a quick, entertaining read...but hardly an excellent guide to getting "BUZZ". It should be called "How to use buzz once you have it already".
By the way, the author stresses the importance of having a website. I read the book when it came out. Noticed recently that his website is down and has been for years. If it's so important to have a website, why does his never work?

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"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. " Bookfoolery and Babble

"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally." The Arizona Republic

"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and 30s don't need [you] to make us laugh. We already have comedians who do it." TheHill.com

Practice the Black Art of BUZZ

Would you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a jaw-dropping way? How would you feel about unleashing your message on the entire world?

In Dirty Little Secrets of Buzz, veteran promotional stunt-planner David Seaman reveals a brand-new, counterintuitive approach to traditional marketing and PR. Find out how controversy, scandal-mongering, and social networking can turn your message into a viral sensation.

Inside are sixty-one secrets for getting millions of eyeballs turning toward you or your business, including:

Enemies are more important than friends
A dog and a blog can increase repeat customers
Put MySpace, Facebook, and the social networking revolution to work for you
Google juice: hot links from highly rated sites
TV doesn't make you - you make you
Get ten thousand visitors for free through StumbleUpon

Dirty Little Secrets of Buzz is a powerful how-to collection of all the secrets no one talks about - secrets you won't find in any other marketing book or program.
(20081202)

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