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(More customer reviews)I am impressed. Construction Marketing Ideas provides a comprehensive overview of not simply the basics of marketing, but truly how to leverage marketing to bring work in the door. The book is filled with practical ideas and stories from others in the construction industry. Beyond anything else it challenged me to think outside the "marketing" box.
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Marketing in the architectural,engineering and construction industries lags behind most others insophistication and strategies. Many professional practices andcontractors chase public tender/bidding opportunities and others relyon repeat and referral business without appreciating the power oftheir brand (if they know what the word 'brand' means). This book addresses marketingchallenges with a positive and practical approach especially forbusiness owners who don't want to be bogged down in clichés and whohave been encouraged to try a variety of marketing ideas which simplydon't work. The author has published a network ofregional construction industry newspapers and websites for 20 yearsbut does not encourage AEC marketers to use paid advertising, exceptin exceptional circumstances. He shows instead how being proactivewith relationships and referrals -- rather than simply relying onthem -- and working with relevant associations can provide incrediblemarketing results at little cost and how the marketing process can beenjoyable as well as profitable.
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