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(More customer reviews)local online advertising for dummies is a great read cover to cover...the fact i like the most about the book is that it touches upon every aspect of local business marketing from creating a website, to PPC, SEO and more...The book authored by Yodle, in my review fairs a "Good read"....for me the chapters that talk about "social networking" and "PR" were the most helpful, as those are relatively new marketing channels I am trying to better use to attain business goals... In my review, Yodle and this book are "highly recommended".
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Kick your local online advertising into high gear with this friendly, timely guide!
Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.
Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift
Explores how to research your audience, set goals, and build a plan
Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing
Examines blogs, chat rooms, video, and other ways to win customers
Don't miss the free offer from Yodle that comes with this practical guide!
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