Internet Management for Nonprofits: Strategies, Tools and Trade Secrets (The AFP/Wiley Fund Development Series) Review

Internet Management for Nonprofits: Strategies, Tools and Trade Secrets (The AFP/Wiley Fund Development Series)
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Ted Hart and James Greenfield have led another team of experts in creating a sequel to 2005's Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success. Internet Management for Nonprofits: Strategies, Tools & Trade Secrets is not a rehash, but a new effort to provide nonprofits with a clear understanding of the effective tools available and how to integrate them.
This review takes its title from one of the chapters. I'm working for a global nonprofit and can truly say that we operate with "no borders." Our tools are varied and allow us to work across oceans as though we are next-door neighbors. Building an online community for fundraising support, social networking and collaboration, volunteer management and recruitment, web design, multichannel fundraising, e-governance, mobile technology, security, and more, are discussed in depth.
If you're in nonprofit marketing, fundraising, communications, program content development or a webmaster, Internet Management for Nonprofits is for you.

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The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner
The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service.
Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques
Includes chapters written by leading Internet professionals
In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications

Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.

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