Average Reviews:
(More customer reviews)I don't agree with many of the other reviews written here. Everyone keeps mentioning how strategic this book is. I found it to be very tactical. It dissects a lot of specific landing pages and recommends fixes for them, but most of the advice does not necessarily apply in general. You are often told what to do, but not whay you should do it. There is not nearly enough information on background principles.
The book is very pretty. But given that there are only 187 pages, and there are a ton of screenshots and wide page margins, there is not a lot of substance. The so-called "Chapter 10" is a bunch of book covers and other recommended reading.
I expected a lot more.
Click Here to see more reviews about: Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Your web site is a business—design it like one.Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.In this book you'll learn:
Why so many organizations think about web design the wrong way
How small design changes can have a big impact on your bottom line
Simple tips to increase web sales/leads by 10% – 50% (or more)
Concrete design guidelines for:
Landing pages
Home pages
Category pages
Detail pages
Forms
Checkout processes
Packed with helpful examples from a wide variety of sites!
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