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(More customer reviews)In the interest of full disclosure, I have known Martin Brossman for some time and have met Greg Hyer one time and known of him for a while. You will not find anyone who understand Linkedin and the professional aspects of using it with the real experience to back it up, than these two men. This book is the culmination of that experience.
Click Here to see more reviews about: Linking Into Sales: Using LinkedIn to Support the Sales Cycle (Volume 1)
Any sales professional or business with a commitment to building trust with their customer, knows thatyour customer wants to know more about you before they trust you with their money. Using the web, customers want to pre-screen the individuals they are working with and expect you to come pre-educated inunderstanding their business, market and the decision makers. With the cost of interruption-advertising requiring more dollars to get the customers attention, effective business networking is of greater importance than ever before. Professional networking tools, like LinkedIn, can give you a competitive edge when used effectively. LinkedIn, with more than 80 million business professional networking at a global level, gives the sales professional a true advantage both by letting the customer learn more about them and they learning more about the customer. By using the concept of pre-screening as a sales tool, your first meeting in-person can be as effective as your second orthird. Using Linkedin to support the sales cycle is absolutely critical for today sales professional. Today's sales professional must be transparent and authentic when presenting themselves online. Now, more than ever, they are a brand ambassador for the company that they represent. This means their online presence must be credible and authentic at all times. This book provides you insights into using LinkedIn to support your sales cycle as well as helps you put together a credible and professional appearance through various lessons designed to build trust.
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