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(More customer reviews)Jan Zimmerman's Web Marketing For Dummies gives you an excellent overview or summary of internet marketing tactics and strategies. She clearly helps you determine the purpose of your website and how to drive traffic to your website or landing page. She covers many topics from search engine optimization to blogging.
This book helps anyone who is starting online marketing and it provides an excellent checklist for experienced webmarketers. In fact, her Web Marketing Methods Checklist in chapter 2 is worth the purchase price of the book alone.
When you want to "drill deeper" on any particular online marketing strategy, you will then have to explore other online marketing resources and information. For example, Peter Kent's Pay Per Click Search Engine Marketing For Dummies provides thorough information about pay per click advertising, including Google Adwords.
In short, I highly recommend Web Marketing for Dummies for both new and experienced internet marketers.
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By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success.
In this book you'll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You'll also discover how to:
Craft an online marketing plan, set site goals, and define your market
Uncover what makes an effective online storefront and what your site must offer to encourage shoppers
Use e-mail marketing effectively and spread the word via e-newsletters
Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies
Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site
Track site activity with Web analytics, interpret sales statistics, and determine where problems originate
Take advantage of search engines where you can submit your site for free
Encourage visitors to come back and find subscribers for your online newsletter
Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!
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