The New Community Rules: Marketing on the Social Web Review

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(More customer reviews)In "New Community Rules" the author has created a handbook that is not only an excellent read, but also an excellent primer for any organization or enterpreneur trying to answer the question, "So what can this social media stuff do for me?"
In a methodical approach, covering all the bases of social media as it exists today, the author will walk you through the various aspects of social media marketing and how to use each of them to strengthen your company or brand. She teaches you the do's and don'ts of the social mediasphere -- and as many marketing folks know, the don'ts are probably one of the most valuable lessons you can ever learn. For example, don't use social media to try and push your products on people who haven't engaged with you -- it simply will not work.
The book itself was written for folks who probably haven't had much experience in the social media sphere. It not only walks you through the various offerings out there (from Facebook to Flickr; from Digg to Twitter) but also how each one of them is used -- and who uses them. It's important to note, and the author does a good job of this, that not every social media site is meant for every type of person or brand. Just like a focus group, you have to find the right environment for your social media efforts.
Anyone who is involved in marketing will find this book invaluable. The only drawback to it is that references to sites and such are very much based on what we know now, in 2009, to be true. No doubt in a few years the sites will have changed, but the principles behind social media marketing and interacting with your customers will still be the same.


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Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.The New Community Rules will help you:

Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
Learn the art of conversation marketing, and how social media thrives on honesty and transparency
Manage and enhance your online reputation through the social web
Tap into the increasingly influential video and podcasting market
Discover which tactics work -- and which don't -- by learning about what other marketers have tried

Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

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