The Business of iPhone App Development Review

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(More customer reviews)In order to get a jump on this a few weeks ahead of print, I got the e-book version direct from Apress.
And what a treasure trove of great ideas & resources it is! Anyone interested in the business side of doing iPhone apps (and indeed, mobile apps in general) will find a lot of valuable info here.
In fact, this has to be one of the most comprehensive surveys of information & hard-won wisdom in the entire mobile sector (and much of this knowledge could certainly be applied to other platforms as well).
The author(s) cover an array of different topics, including:
- doing effective market research
- a great section on intellectual property and legal issues
- user interface design tips
- pricing strategies and case studies of different business models
- methods of distribution
- how to write an effective press release
- savvy marketing via web, blogs, Facebook, Twitter, et al
- and more ...
Moreover, they've have mapped out the chapters to correspond very logically into Planning / Development / Release phases ... and most importantly, the content consistently exudes experience and insight.
So, bottom line: I'd say this title is a no-brainer for anyone serious about doing business in the still-nascent -- and largely uncharted -- mobile space.
And as for me, I'm especially looking forward to perusing this little gem even more ... on my shiny new iPad. :)
Sweet!
~~~
Apress has created a number of great titles in just the past year or so, and if this is any indication of what's to come, they'll continue to be a preferred vendor for this kind of informative content.

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The Business of iPhone App Development is the book every iPhone and iPod touch developer NEEDS to own to maximize their chances for success on Apple's iTunes App Store. This is the only guide devoted just to the business aspects of developing great iPhone.

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