Average Reviews:
(More customer reviews)I have worked in the analytics industry for nearly 6 years and anyone who tells you analytics is easy is talking out of their hat! However, as any experienced analyst will tell you there are certain guidelines you can follow that will ease your use of a web analytics product.
Having read Dennis' book and personally worked in Yahoo Web Analytics for over 5 years, there are two things that struck me.
1) Dennis has cleverly turned what can be an incredibly dry subject, into an exciting one; the reader simply has to try putting chapters to the test. The order of the book is logical and, with little jumping around, keeps the reader focused on the job in-hand. As the title denotes: "Tracking, Reporting, and Analyzing for Data-Driven Insights"
2) Equally as important, he has also written the book in such a way that both the 'newbie' and experienced web analyst feels engaged and can leave with takeaways at their respective levels.
I would highly recommend Dennis' book to anyone currently using/starting to use Yahoo! Web Analytics or to complement an experienced users analytics library!
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Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It's a must-read for all analytics professionals and those who want to be.
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