Avoiding the Corporate Death Spiral: Recognizing And Eliminating the Signs of Decline Review

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(More customer reviews)As humans we are either enhancing our health or hurting it. Well, corporate life is no different according to Gregg Stocker. Years of operational and organizational consulting experience is presented in a down to earth handbook for creating a corporate culture of life rather than death. He presents the signs of decline and how to reverse them. The good news is there is hope for organizations that focus on purpose, people, customers, suppliers, leadership and teamwork. His organizational assessment is specific and helps priortize actions for transformation. Well researched and well written, this is a book for every organization, not just those in trouble! Stocker warns that the signs of decline are visible even in profitable companies and weaken their ability to sustain that profitability when external challenges arise.
Sheryl Dawson
Total Career Success
Author Job Search: The Total System (3rd Ed)

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Nowhere is it written that a company, regardless of how large it is or how successful it might seem to be, will survive. There have been too many highly visible and painful reminders of this fact over the last several years. While many of these companies fall apart seemingly overnight, the reality is that the decline is a process that usually takes several years and results from a number of actions, decisions, and behaviors that contribute to the demise.The purpose of this book is to present the warning signs of organizational decline, and provide a method for leaders to identify and eliminate them before the organization enters a death spiral. It provides detailed explanations of each warning sign, including an explanation regarding how the sign contributes to the decline, and also an assessment tool to determine the existence and extent of the signs within an organization. The principles and concepts present are equally applicable to healthcare, manufacturing, or service organizations.Contents:Part One: The Corporate Death Spiral Chapter One: The Corporate Death Spiral Part Two: The Warning Signs Chapter Two: Lost Purpose Chapter Three: Number Obsession Chapter Four: Supplier Squeezing Chapter Five: Undervalued Employees Chapter Six: Dirt, Clutter & Damage Chapter Seven: Operational Fragmentation Part Three: Addressing the Warning Signs Chapter Eight: Improving the Organization Appendix I: The Assessment Appendix II: Statistical Process Control Appendix III: Quality Function Deployment Appendix IV: Organizational Reflection Glossary

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Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration Review

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(More customer reviews)I don't know why I'm telling you about this great book. If you're one of my competitors, you're going to read this review, probably buy the book, learn all the secrets on how to get partnerships with Fortune 500 companies, and then go after all the deals I'm about to close.
This book tells you step by step how to analyze your business product strengths, how to figure out who would be your ideal partnership targets, and then how to go out and get them. The only thing that Ron Kunitzky doesn't include is a silver platter.
Whether you are running a big, medium sized or small business, there is priceless information in every chapter of this book that will lead to more sales and profits. It took me over a week to read this thing. After every page I would have to stop and write down another idea on how I could use Kunitzky's principles to further my business plan.
One second thought, do me a favor. Forget what you just read. This book stunk. The secret to my past business successes is finding new resources like this and then not telling anyone about them. If by some chance I inadvertently succeeded in peaking your curiosity and you happen to buy this book, at least promise me you will keep it to yourself.
Lloyd Ecker
Founder of Baby To Bee
All About The Baby, LLC
Funny For Money Enterprises, LLC
The Sophie Tucker Project

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Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level.
Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept.
A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less.
Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.

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