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I breezed through "Web Content Rx" in an afternoon. The book's advice is as simple as its layout. Some of the points, however, are repetitive: use white space generously, utilize bullet points and write simply. Nevertheless, "Web Content Rx" could not have arrived at a better time. As a veteran journalist, English's book showed me that web writing is NOT writing for print publication. Thanks to the easy-to-understand manual, I was able to rewrite the text on my website, [...], almost as effortlessly as I was able to read this book. "Web Content Rx" was like a personal instructor that led me through the process and saved me hundreds of dollars that an expert web copywriter would have charged.
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Web Content Rx is a hands-on primer that shows anyone--even technical novices--how to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast.This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content. Business people can now create effective, readily understood Web content about their services or products. eBay sellers can create powerful online advertisements and photograph your products to maximize their appeal. Technical writers, and those who write for industry, will appreciate the extensive safety-related material.Whether you need to write simple text or technical material, Web Content Rx is the book for you. Specifically, you will find:* Examples of good and bad content.* Numerous methods and techniques for presenting your data.* Real-world techniques to create content that people will read.* Eleven appendices with the technical and esthetic material you need to produce the high quality content that your customers demand.Web Content Rx supports your professional needs by providing a writer's checklist; samples of a contract, HTML, and design; instructions for how to a estimate a job, establish an hourly rate, take pictures, and create a spam-proof e-mail address.This book is a toolbox, written by a professional content writer and Web geek. Let it help you get your high-quality content on the Web!
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