Average Reviews:
(More customer reviews)I've read IN2THE CLOUDS and Chris Ogle has got it right - right from the start. Unless you know what you are aiming at, how can you expect to hit it? This is an excellent book that takes us through a simple to understand step-by-step process in order to achieve our objectives. I liked, and would recommend especially to any 'old in the tooth' business people, the chapters on 'cloud computing' and 'digital marketing'. If you aren't sure about where your energies should be focussed now, you soon will be.
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The Business World is changing, there is a new Industrial Revolution upon us, this one is called the Digital Age. It is an unstoppable tide which will sweep across the whole spectrum of business over the next decade. This book contains everything you will need to know to prepare yourself and your business for the exciting and challenging future that fast approaches! Whether you embrace the contents of this book or choose to carry on unaffected is your choice . . . but guess what? It is going to happen anyway. Learn the secrets of the new business model, read this book and look forward to enjoying the recovery . . . or put it back on the shelf and face the very real risk of going out of business . . .
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