Starting a Yahoo Business For Dummies Review

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(More customer reviews)First of all, let me start by saying that I have been using Yahoo Store since 1998, and have run an ecommerce business full time since 1999, when I quit my day job.
I picked up a copy of this book to give to a friend who was starting up a Yahoo Merchant Solutions site to sell online. I figured it would be a good way to give them a reference guide so that they wouldn't have to ask me 10 million questions about how to add a new product, or how to upload a photo, etc.
I bought the book without even looking inside. But I started flipping through it the day before I was going to give the book away. Once I realized how great the book was, I ended up keeping it and buying a different copy for my friend!
This book covers all the basics for people who don't know much about getting started.
But more importantly, it has a ton of really great high level strategies and tactics that even someone like me who has been using Yahoo Store for almost 10 years can use.
In fact, one specific part of the book about the cross selling feature made me realize I was approaching cross selling all wrong.
I spent about two hours making some changes to my Yahoo Store, and the store made an additional $10,387.42 in cross sells in the 90 days following those changes. (Yes, that's a real number. Any Yahoo Store will run a simple report to look it up, and that's what I just did.)
That's just ONE thing I learned from the book. I have a list of 16 other changes that I am starting to implement because of what I learned.
Ideas like optimizing my photos better, creating more buyer guides, improving my About Us page, improving the checkout pages, etc. And I haven't even re-read the book yet.
In summary: This book is not just for beginners! You're going to find good stuff in it even if you're a pro.
Rob Snell, you are my Yahoo Store hero. Thank you for writing this book.

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Turn browsers into buyers, boost traffic, and more
Build your store from scratch, or make the one you have more profitable
His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.
Discover how to
Use the Yahoo! Store Editor and Manager
Plan effective store navigation
Use better images to sell more products
Build successful advertising strategies
Generate more traffic from search engines

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YouTube for Business: Online Video Marketing for Any Business Review

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(More customer reviews)
I loved this book. It is well outlined and well written. And it is very topical in today's business marketing world where small businesses can use YouTube to enhance their online marketing efforts significantly. The book has 16 chapters divided into the following five parts:
I. Marketing your business online with YouTube (1-3)
II. Producing Your YouTube Videos (4-8)
III. Managing Your YouTube Videos (9-11)
IV. Working with YouTube Video Blogs (12-13)
V. Promotion and Monetization (14-16)
And each Part is concluded with a "Profile" which applied what had been discussed in the chapters preceding it. I found these profiles very helpful and informative. Not too long ago I read and reviewed "Show Me: Marketing with Video on the Internet" (ISBN: 1884230016). I had high hopes for that book and wanted it to be like the instant book being reviewed. Unfortunately it fell short of my expectations. However, after reading "YouTube for Business" this other book might be a good companion read?
Internet marketing today seems to be about putting together successful ways to generate traffic to your company or nonprofit Web site. You can do this by performing Search Engine Optimization (SEO) techniques. You can do this by creating lots of content pages in your Web site. You can do this by writing articles and posting them on free article-posting sites online. Each article will have a by-line directing traffic back to your site. You can generate traffic by creating one (or more than one) blog which will direct traffic back to your site. And after reading this book you can generate traffic by creating simple videos you post on YouTube that will direct viewers back to your Web site.
The really neat thing about YouTube traffic generation is that it not only generates traffic, but it allows you to get your face and voice in front of people as though you were standing there talking with them. You can become three-dimensional rather than just two.
My favorite part of the book was Part II where the author goes into some depth into how to produce videos for posting on YouTube. And it is these same videos you will want to paste into your main Web site and your blog posts. I highly recommend this book for just about any small business owner who wants to make a name for themselves better and quicker. 5 stars!
PS. Take a look at the Search Inside material offered by Amazon so you can examine the Table of Contents of this book and more fully understand what this book has to offer.

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To any businessperson or marketing professional, YouTube's 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services?The answers in YouTube for Business show you how to make YouTube part of your online marketing plan–and drive traffic to your company's website. In this book you'll learn how to:• Develop a YouTube marketing strategy• Decide what types of videos to produce• Shoot great-looking YouTube videos–on a budget• Edit and enhance your videos• Create a presence on the YouTube site• Manage a video blog• Generate revenues from your YouTube videos• Produce more effective YouTube videosIncludes profiles ofsuccessful businesses• Blendtec• Charles Smith Pottery• Annette Lawrence, ReMax ACR Elite Group, Inc.• Stone Brewing Company• D-LinkAuthor Michael Miller has written more than 80 how-to books over the past two decades, with more than one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters, Absolute Beginner's Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.Front cover quote:"Never thought you could use YouTube for your business? Well, think again! This book gives you a complete overview of why, how, and the technology to get you started."– Rhonda Abrams, USAToday small business columnist and author of Successful Marketing: Secrets & Strategie

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