Showing posts with label online identity. Show all posts
Showing posts with label online identity. Show all posts

The Weblog Handbook: Practical Advice On Creating And Maintaining Your Blog Review

The Weblog Handbook: Practical Advice On Creating And Maintaining Your Blog
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Rebecca Blood doesn't waste her time -- or yours -- with tips and tricks relating to a piece of software which is probably out-of-date before it is delivered to your door. She doesn't assume that her readers are "Dummies." She isn't interested in nudges and winks to the blogging community. Instead, she presents a passionate, lucid guide to the essence of blogging.
In the 190 pages of text, Blood demonstrates over and again that blogging is all about self-discovery. You will most likely not find a huge audience, she tells us, but you will find that you are a better writer than you were before you started blogging. You probably won't be a huge influence on public policy, but you will hone your reasoning and filtering skills by engaging the topics you care about. You may not ever make a penny from your blog, but you can improve your reputation and your standing in your industry by becoming a resource and a reference point.
For the most part, bloggers seem to be thoughtful people and I cannot imagine any weblog writer -- or any online diarist or creative writer, for that matter -- fiinishing this book without a renewed belief in the purpose and value of their endeavor.

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Finally a book for anyone who has ever thought about starting a Weblog but wasn't sure how to post, where to find links, or even where to go to register. The Weblog Handbook is a clear and concise guide to everything one needs to know about the phenomenon that is exploding on the Web. Rebecca Blood expertly guides the reader through the whole process of starting and maintaining a Weblog and answers any questions that might pop up along the way, such as the elements of good Weblog design and how to find free hosting.

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Me 2.0: Build a Powerful Brand to Achieve Career Success Review

Me 2.0: Build a Powerful Brand to Achieve Career Success
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This book is one of the few recent books that covers personal branding. I feel like this was a timely book in the fact that the importance of personal branding is growing day by day.
The first few pages of the book are riddled with strong references, including Marshall Goldsmith, Keith Ferrazzi, Tim Sanders, David Meerman Scott, and others.
I also thought that one of the main strengths of the book was that it was well structured. The author uses four distinct steps (discover, create, communicate, and maintain) as a part of personal branding.
The target audience of this book is Generation Y. Many of the examples reference college, internships, getting your first job, etc. I am glad that the book is targeting to a specific audience, but unfortunately I felt that the material was less useful to Generation X, Baby Boomers, and other generations.
That being said, the author tells an upbeat, yet pragmatic story about the importance of personal branding. It reads fairly quickly, and I'm sure almost everyone will pick up a few tips and tricks about how to improve their own unique brand.

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