Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video Review

Average Reviews:

(More customer reviews)As an amateur video editor with several music videos under my belt, I was hoping that this book could "ground" be in some solid principals. For the most part, this book delivered.
I already knew a lot of the information delivered in this book... and most of what's in here is covered in other books. However, "Web Video" strayed away from techno-babble for the most part; and when it was used, it was justified.
But, to the major point of the book, Professional Web Video: this book is no different from any other book covering the top of digital video production. I suppose that could be taken as a good thing, though, because this book does tell you some key pitfalls to avoid and some essential techniques that you must learn.
Wanna take your YouTube videos to the next level? This is your book. (Except Nataly from Pomplamoose... she doesn't need this book.)


Click Here to see more reviews about: Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video


Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

* Production management from soup to nuts in an accessible form

* Full color presents lively, engaging illustrations of the professional team executing every facet of the job

* Companion web site featuring planning and production templates, demo files, and blog updates

Click here for more information about Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video

Read More...

Content Rich: Writing Your Way to Wealth on the Web Review

Average Reviews:

(More customer reviews)As a newbie to the online marketing space, I needed a book that would walk me through the concepts and explain things to me in a way that I could understand. Content Rich was exactly what I needed to read..it helped me reduce the learning curve and got me up to speed right away. I have already recommended the book to 3 of my friends...if you are a small business owner with a limited or non-existent web presence, this book could change everything for you. It has for me.

Click Here to see more reviews about: Content Rich: Writing Your Way to Wealth on the Web

Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways.
If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider.
Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy--including site, landing page, blog, article, email, newsletter, PPC ad, and press releases--to give your business a clear competitive advantage.
Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online marketing efforts--today.
Praise for Content Rich:'If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!' --Dr. Joe Vitale, author, Hypnotic Writing 'This book will help you make more sales and more money on the Internet than you ever thought possible!' --Brian Tracy, author, Getting Rich Your Own Way

Click here for more information about Content Rich: Writing Your Way to Wealth on the Web

Read More...

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Review

Average Reviews:

(More customer reviews)I should preface this review by saying I have been podcasting and creating content for the web for over five years now, and that I regularly help clients do the same. This said, I was expecting Content Rules to be a good book on the subject, but perhaps one of those that did not speak to me, because of my experience. I was wrong- Content Rules speaks to everyone- even seasoned content creators, by providing the metrics we may know around content creation, but haven't yet articulated, and helps make the case for content for everyone from people getting their feet wet on the Web for the first time, to those who are looking to raise their game and up their level of engagement with others online.
Content Rules is compelling and honest from the introduction on. It is a book I can hand my clients, friends, teachers- almost anyone who wonders why people need to or bother creating content for the web- to help not only explain why compelling content is important, but how to create it. It helps people break down the barriers that often get in the way of creating compelling content, and instead gives them some parameters on how to make sure your authentic and compelling voice shine through. In addition, the examples and case studies in the book bring the rules to life, in a way that will help folks understand how to find their human voice, and why that is so important to success in contrast to another paragraph of over-polished, sanitized, personality-free "safe" messaging.
I'm really excited by Content Rules as a book I can enthusiastically pass on to friends, colleagues, clients and more. If it's between a more generic book on social media or online marketing and this one, you need Content Rules because it will help you understand the fundamental approach you need to take regardless of the tool, platform, network or marketing plan- you need to concentrate on your Content first.

Click Here to see more reviews about: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?
Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

Learn the art of storytelling and the science of journalism
Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
Leverage social media and social tools to get your content and ideas distributed as widely as possible
Written by the Chief Content Officers of marketingprofs.com

Boost your online presence and engage with customers and prospects like never before with Content Rules.

Click here for more information about Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Read More...

Mom Blogging For Dummies (For Dummies (Computer/Tech)) Review

Average Reviews:

(More customer reviews)Quick disclaimer: I'm not a mom. I'm a dad, and at one time was a SAHD, and know a lot of moms who blog, both about family and children and about other topics such as business, technology and hobbies. Parents who blog about raising children, family, and other personal topics have challenges that other bloggers do not, such as privacy concerns. Wendy covers those issues in Mom Blogging for Dummies, otherwise it might just be called "Blogging for Dummies" as it has tons of information related to blogging in general.
Piersall covers everything from choosing a topic to blog about and setting up blogging software to choosing a business model and growing your blog. She really goes into detail about measuring success, including using Google Analytics and Feedburner to look at visitor and subscriber trends.
A lot of the book is dedicated to the business side of blogging as well, covering everything from working with advertisers and dealing with disclosure and government regulations, to building authority and positioning yourself as an expert so you can sell your own products or consulting services.
Not only is Mom Blogging for Dummies an excellent resource for anyone looking to build and monetize a blog, but it's written by a professional blogger with real-world experience in building, managing and selling a large blog network with multiple contributors.
If you're considering starting a blog, you should definitely check out Mom Blogging for Dummies. It's not just for moms, or dummies... it's for anyone looking to build and grow a successful blog.

Click Here to see more reviews about: Mom Blogging For Dummies (For Dummies (Computer/Tech))

Ready to start your Mom blog or enhance your existing one? This book is for you!The population of mom bloggers is growing at a stunning pace and they boast an audience of more than 23 million women reading, posting, or commenting on blogs every week. This fun and friendly guide targets moms who are looking to become a savvier blogger, build a personal brand, earn free products to review or give away, or make some extra cash through ad revenue. Named by Nielsen as one of the most influential moms online, author Wendy Piersall helps you determine the right business model for your blog and then create a professional, in-demand personal brand.
Serves as a road map for the growing population of moms who are interested in creating a blog or enhancing an existing blog
Explains how to define a business model, understand your reader demographics, and choose the right look and feel for your blog
Addresses delicate issues such as dealing with privacy and family members who don't want to be featured on your blog
Walks you through using social media to extend your personal brand, building traffic with SEO and blog networks, and having a plan and policies in place when big brands and media come calling
Offers a very unintimidating format as well as the usual fun and friendly For Dummies approach
This guide presents baby steps for breaking into the often-daunting mom blogging community, with practical advice on how to join and become an accepted member of this exciting world.

Click here for more information about Mom Blogging For Dummies (For Dummies (Computer/Tech))

Read More...