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(More customer reviews)In Enterprise Social Technology Scott Klososky shows how to build a holistic plan for incorporating social technology into corporate communications. Klososky encourages us to consider social technology not as an assortment of software applications but a collection of new capabilities involving social relevance (encompassing the online reputation of an individual or organization); social media (the use of Internet and digital media for sharing ideas, or entertainment); and social networking (reaching people through a variety of communication methods and online communities). Each of the book's chapters describes one of 12 steps for implementing social technology into an organization. He discusses in detail how to establish social tech development teams; how to design an internal governance policy that focuses attention on high-priority issues; how to establish a customer engagement policy; and how to implement a measurement system.
One of the book's strengths is the many examples of social tech use. Klososky summarizes success stories from British Airways, BBGeeks.com, Dell, and JetBlue, among others. Klososky also emphasizes the power of crowdsourcing to harnesses the talents of potential collaborators and provides examples from Starbuck's, Procter & Gamble, and FashionStake.com.
He walks us through the process of developing a social tech pilot project. And although it's difficult to measure the return on investment for social technology, Klososky shows how it can be done.
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A breakthrough executive guide to social technology crowdsourced by a leading theorist.
Every leader has heard of the business benefits of social technology, yet many still struggle to understand how to get the most out of the technological tools that are now available. Enterprise Social Technology demystifies this much-hyped subject and gives you a levelheaded, growth-focused approach to putting all kinds of social technology--not just the big, well-known platforms--to work for your organization.
Covering every aspect of social technology in the business arena--from planning and goal-setting, to assembling a social tech team, to integrating social tech with your existing online presence, to measuring the return on investment--Enterprise Social Technology presents a blueprint for success in the coming millennia.
Only a social technology pioneer such as author Scott Klososky could present these practical strategies using the very technology he describes. Scott created this book using the technique of crowdsourcing, opening authorship to those specialists who know the subject matter the best.
Learn to use social technology to your best advantage from a true tech visionary who himself has had tremendous success using Enterprise Social Technologies.
