Showing posts with label baby boomers. Show all posts
Showing posts with label baby boomers. Show all posts

Job Hunting After 50 Review

Job Hunting After 50
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At it's core, "Job Hunting After 50" sends a decidedly discouraging message. On the one hand, the author stresses (repeatedly) how critical it is for the older job seeker to keep a positive attitude; on the other, referencing the admittedly sorry state of 2011's job market, she persistently suggests job seekers lower their expectations, particularly salary expectations.
Certainly, there's no getting around the fact that a lot of U.S. workers are having to make tough decisions, including accepting lower wages, but a job search manual should have more to offer than a resigned "accept less". (How about some strategies for not bidding down one's own starting salary? A discouraged worker is just as much at risk of undercutting their own chances there than of holding out for an unrealistic amount.) And that's just the start of where this book falls short.
For the post-50 job seeker, some of whom haven't been in the position of being "between jobs" frequently, if ever, there's a potential minefield of job scams out there, as well as considerations such as "is that health care plan with the new job (if it exists) sufficient to cover anything more than basic preventative?", or "will that temp-to-perm job actually go perm?" (the ranks of the permanently temp-status are growing), or even "will I have to consider relocation to stay in my profession?"
These questions are all beyond the scope of this book, and some of them really shouldn't be. One sadly proliferating industry is that of pseudo headhunter/job coaches who purport to take on unemployed professionals as "clients", for a fee, but actually offer the barest of "motivational" services, maybe going to far as to mail around a client's resume. These get no mention here, nor the identity thiefs and other shady characters who collect personal info anonymously from hungry job candidates, online. While Ms. Silvis touches on the benefits of technology to one's job search, she doesn't get into the pitfalls, or just what to expect on the job hunt that you wouldn't have encountered 10 years ago.
There's useful information in this book, but much of it matches what can be found on job search websites or even "handy hints" articles from Yahoo.com or the newspapers. There's no "insider content" here, certainly, to give a job seeker an edge, and in fact the book seems better suited to a candidate willing to consider basically any job within their capacity to perform (Can you teach crafts? Can you tutor, or start a business?), rather than to an experience worker/professional who is targeting a specific job or industry, or looking to repurpose specific professional skills.
One of my frustrations with this book is that I can't identify an agenda or point of view on the author's part other than that of general "interview coach". What might the author have been able to share as regards her own experiences as a professional in the field of adult education, that could give the job candidate an actual advantage in their search? It does seem to me that the author's efforts with this book were restricted to collecting useful information -- not necessarily acquired first hand -- and then organizing it in her writing. She did not go on to add anything from her own observations or experiences, and thus relegated herself to that status of "invisible" narrator in this book, never referencing herself or even citing "case studies" of actual job seekers she has met.
Similarly, the author doesn't really give concrete examples of how to tool up the resume, with "before" and "after" examples. She strongly suggests mature job seekers not to list every job or educational experience, date of graduation, etc., but considering that the mature worker is often quite proud of his or her decades of accomplishments and reticent to "cut" any accomplishments, it would have been very helpful to show a number of "before" and "after" resumes, with annotations to show how the hard choices were made and how the resume was strengthened. Nada.
In some ways, I think this book might better be titled "How not to turn off or waste the time of an HR screener or interviewer." For those facing their first serious job hunt in years, if not decades, that's a triage solution inadequate to the scope of their questions.

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The good news is that companies do hire mature workers. The bad news is that many baby boomer job seekers do not know how to carry out a modern job search or present themselves to employers in the way that best represents their background. Ineffective resumes, job searches, and interviews can derail anyone's job search, but they can completely shut out the mature job applicant. Job Hunting After 50 will prepare you with a plan of action to carry out an effective job search to get the job you want. It covers self-assessment of skills and qualifications, preparing a resume for today's market, dressing with style, using technology to find a job, identifying common mistakes made by job seekers over 50 and how to avoid them, and interviewing skills. Emphasis is placed on updating skills, improving energy level and attitude, and determining where the best jobs are for this age group. Commit the necessary time to finding a job, but work smarter by following the principles in Job Hunting After 50.
Advice from the Author
Top Ten Job Seeking Tips
Network; tell everyone you know that you are job hunting.
Use a modern resume format and make achievements stand out.
Focus your resume on the job for which you are applying.
Research companies you apply to; check their websites.
Practice interviewing with a friend; be prepared.
Focus on jobs appropriate for you.
Continue to learn and grow professionally.
Embrace technology.
Work on keeping a healthy body and mind.
Update your image; dress for success.

Top Ten Job Seeking Mistakes
Being unable to make a connection between your background and what the employer needs.
Failing to get along with younger generations.
Unwillingness to change.
Avoiding new technology.
Salary expectations that are too high.
Lack of enthusiasm; low energy.
Outdated hairstyle, makeup, clothing, or shoes.
Unwillingness to reinvent yourself or update your skills.
Coasting along; avoiding challenges and innovation.
Being unprepared for the interview.


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Turning Silver into Gold: How to Profit in the New Boomer Marketplace (paperback) Review

Turning Silver into Gold: How to Profit in the New Boomer Marketplace (paperback)
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Mary Furlong has put together a book that no one else could have. For over twenty years she's been deeply immersed in academia, the internet, and the real world of business. Few can claim to be a specialist in all three. Add to this her two-decade+ focus on aging - and now on Baby Boomers. This isn't a book anyone could just throw together with a bunch of haphazard research and a cavalier keyboard. Furlong lives it.
The quick version of what TSIG is: Hundreds of companies targeting Baby Boomers are profiled. If you have any interest in Boomers and business and all the opportunities, this is what you need to read. You'll find out what's going on. It's that simple.
Dr. Furlong also has this wonderful egalitarian approach to business. When she talks about companies, small biz entrepreneurs get as much ink as the multi-nationals. In her eyes, they're equals.

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"Mary is an evangelist who has been selling the dream of the boomer/senior market for over twenty-five years. She understands the customer segment better than anyone, and this book reflects her insight."—Guy Kawasaki, Managing Director, Garage Technology Ventures and author of The Art of the Start"Dr. Mary Furlong is a true visionary. Her insights and market intelligence are consistently spot on and her notions about what to do and how to do it demand serious attention from start up entrepreneurs to Fortune 500 executives. In Turning Silver into Gold she has done a masterful job of revealing a broad range of timely and actionable paths to success. I heartily recommend this book to anyone interested in gaining a better understanding, and meeting the myriad needs, of a maturing population."—Ken Dychtwald, Ph.D., President of Age Wave, Author of The Age Wave, Age Power, and The Power Years"Mary Furlong's book has a social heart as well as a business sense. She is trying to assist people who are in business, but not simply for the sake of exploiting a market. Adding value to life is as important to her as it is to us at AARP."—From the Foreword by Bill Novelli, Chief Executive Officer, AARP"Mary Furlong is an expert on the Baby Boomer demographic as an academic, entrepreneur, and marketer. She has lots to teach about how to successfully reach and impact this enormous market."—Myrna Blyth, Founding Editor, More Magazine"Furlong displays a genuine grasp of boomer sensibilities, especially those of decency and happiness and the common good; when she speaks of value added, it is not just the markup but how the product or service adds to the pleasure of living right and well."—Kirkus Business & Personal Finance ReportAs they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world's number one authority on marketing to "post-50" baby boomers offers a complete blueprint for profiting from that opportunity.Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers' new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work–and the new brand choices they're about to make.Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You'll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You'll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market.Five trends shaping the next baby boomer revolutionGlobal markets, longevity, lifestage transitions, technology, and spiritualityFrom concept to product to financing, and beyondAll you need to execute on your baby boomer product/service opportunityThe new healthcare revolution, the new healthcare businessHow boomers are using the newest innovations to take control over their health futuresSex and romance: I'll have what she's havingThe new sexual revolution: making it feel like the first time–or betterChoosing families, making connectionsPowerful new opportunities in helping boomers reach out and connectAbout the AuthorDr. Mary S. Furlong is the leading authority on the baby boomer generation as it moves beyond 50. She founded Mary Furlong & Associates to help socially and consumer-conscious companies reach this growing market. She is also Executive Professor of Entrepreneurship and Women in Leadership at Santa Clara University's Leavey School of Business.Before launching Mary Furlong & Associates, Dr. Furlong founded the nonprofit organization SeniorNet in 1986. She founded Third Age Media in 1996, ultimately reaching more than two million members. Throughout the course of her work for both organizations, she raised $120 million in venture capital funds. She has advised President Clinton, Congress, the AARP, and corporate clients including IBM, Johnson & Johnson, Merrill Lynch, Procter & Gamble, and Microsoft.With the American Society on Aging, Dr. Furlong co-produced the successful 2004, 2005, 2006, and 2007 What's Next Boomer Business Summits. She was Executive Producer of the 2005, 2006, and 2007 Silicon Valley Boomer Venture Summits and $10,000 Boomer Business Plan Competitions. She is a member of the Leadership Circles of the American Society on Aging's Business Forum on Aging, the National Council on Aging (NCOA), and the AARP. She is also an advisor to several start-up companies all focused on the boomer market.Dr. Furlong has appeared on CBS, NBC's Today Show, PBS, and NPR to discuss trends in aging andtechnology. She was named one of the top 50 businessleaders by Time Digital, and has also been honored by Fortune Small Business Magazine. Her books include Grown-Up's Guide to Computing.--This text refers to an out of print or unavailable edition of this title.

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The Senior Sleuth's Guide to Technology for Seniors Review

The Senior Sleuth's Guide to Technology for Seniors
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This book gives a broad survey of the products that seniors should consider using. It goes beyond just talking about computers, and covers topics like smart phones, medical devices, Tivo, and GPS devices. Although many of these devices are mainstream, this book does a nice job presenting the advantages offered to the senior community.
There are a lot of high tech products out there, and you could research each product type individually online. That is too much work for someone like me. This book lets you see the ones that will benefit seniors all in one place.


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"The Senior Sleuth's Guide to Technology for Seniors" provides an overview of products that help make senior citizens' lives more graceful, independent, invigorating and fun. In this book, the Senior Sleuth will investigate computers, the Internet, and modern technologies related to health and medication management, independent living, communication, travel and transportation, and home entertainment. This lighthearted reference book provides both seniors and their caregivers with a comprehensive look at the types of technologies being produced for their specific needs.

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