September 2011 | Google Website Tools

Media Today: An Introduction to Mass Communication Review

Average Reviews:(More customer reviews)I teach a course in Mass Media and this is the text we use. Regarding the other review left here for the book.. it is really not meant to be casual or 'easy' reading -- it is meant to be an in depth exploration of (often) complicated issues. Things I like about the text:- important vocabulary is pulled...

Beginning HTML, XHTML, CSS, and JavaScript (Wrox Programmer to Programmer) Review

Average Reviews:(More customer reviews)This is one of the best written technical books that I've read lately. If you've wanted to know, "how do I make a web page from scratch?" this book will explain how, step by step. I'm already comfortable with most aspects of HTML, so I'm moving on to the more interesting areas: CSS and JavaScript. One...

Engage, Revised and Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Review

Average Reviews:(More customer reviews)The book clearly explains that we're in the process of a paradigm shift here regarding marketing/PR and the like. So props for that. I guess I was looking for more of a manual of "how-to's" in the social media realm. There was some good stuff in here. But as a small business owner I found myself skipping...

Cause Marketing For Dummies (For Dummies (Business & Personal Finance)) Review

Average Reviews:(More customer reviews)Authors Joe and Joanna know their stuff from a decade of hard work in the trenches and convey it in a meaningful, effective and entertaining way. I took their cause marketing class as well and was so impressed with what I learned, even with a few years of experience already under my belt. They are just...

TurnKey Publishing: How to Create a Profitable Self-Publishing Business Without Any Help From Publishers, Bookstores, or Literary Agents Review

Average Reviews:(More customer reviews)After reading this book my world was transformed! I have wanted to be an author for many years, but as soon as I walked into a bookstore I became discouraged by all the many, many authors and titles already out. I kept questioning myself and my ability. Why would any publishing company give me a chance?...

Google SketchUp for Site Design: A Guide to Modeling Site Plans, Terrain and Architecture Review

Average Reviews:(More customer reviews)As a new sketchup user (going on 3 months) and a purchaser of four books on how to use Google's Sketchup, this book is without a doubt, the most comprehensive introduction to utilizing an amazing tool to design (in 3D) to your hearts desires.Being a newbie to sketchup can be a daunting experience, such...

In The Plex: How Google Thinks, Works, and Shapes Our Lives Review

Average Reviews:(More customer reviews)Among recent great books describing the business and impact of information technology, In the Plex is one of the best. As impactful as Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities, and with story-telling as engaging as Idea Man: A Memoir by the Cofounder of Microsoft...

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Review

Average Reviews:(More customer reviews)As with most books, I started by taking a look at a few sample pages of the book before getting deep into it. My first data point was page 248: where Avinash describes elegantly a case study on measuring offline applications using Google Analytics. Exquisite. Than, on page 279 he shows how to analyze...

Google Sites and Chrome For Dummies Review

Average Reviews:(More customer reviews)This book should be evaluated on two levels. First, the majority of computer literate users will not need it. All the information presented here is either easily intuited or available in Google's somewhat convoluted help system. In other words, nothing covered here is rocket science. On the other hand,...

Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI Review

Average Reviews:(More customer reviews)#1: This book is extremely helpful if you're a hardcore data analyst who needs more business acumen, or a true marketer who needs a better handle on the technical aspects of web analytics.#2: The section on using web analytics to measure, optimize, and hold accountable your SEO is very strong.#3: The...

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes Review

Average Reviews:(More customer reviews)At the beginning of Chapter 28 (17 Things Yo' Momma Never Told You About Google), the authors talk about the concept of 10,000 hours of work necessary to master any subject/field. Perry makes the observation that it would be very difficult to spend 10,000 hours studying Google Adwords - there is simply...

Google AdWords For Dummies Review

Average Reviews:(More customer reviews)This book should be read not only by people trying to learn about AdWords but also by those interested in narrowing down their market niches. I have spent hundreds of dollars in marketing materials, I hold an MBA degree but I must humbly admit this is the first time I actually understand my market niche...

SEO Help: 20 Search Engine Optimization steps to get your website to Google's #1 page Review

Average Reviews:(More customer reviews)I am new to the SEO game and as a new website owner I thought it was going to be difficult. This is the third SEO book I tried and the one which made be believe in the power of the web. My site is on Google's first page for 10 main keywords and I have now seen it begin to rise in both Yahoo and BING...

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Review

Average Reviews:(More customer reviews)If you're brand new to the world of Internet marketing and social media, this is the book for you. The authors cover the essential topics in clear prose that is quick and easy to read. For someone who already has Facebook and Twitter accounts and knows about Digg and other bookmarking sites and perhaps...

Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer Review

Average Reviews:(More customer reviews)Google AdWords can be a powerful addition to your marketing strategy, but a confusing one. Teixeira's book is a good introduction to AdWords, but overwhelms with details and underwhelms with strategy. He does, however, a good job leading us step-by-step through AdWords as a software platform.The book...

Always Be Testing: The Complete Guide to Google Website Optimizer Review

Average Reviews:(More customer reviews)When I first saw that this book was coming to light I had mixed feelings. On one hand, I was hunger for more testing knowledge, both theoretical and practical. On the other hand, I am always apprehensive when books talk about tools. However, the book impressed me as a comprehensive guide to Online Testing....