Showing posts with label web content. Show all posts
Showing posts with label web content. Show all posts

Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content Review

Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
Average Reviews:

(More customer reviews)
If you're looking for a guide that explains SEO in all its glory, READ THIS BOOK. I found it to be comprehensive in scope, very clearly written, and especially well organized. Everything from linguistic characteristics of keywords and how keywords work to site architecture ... and lots more. Great information about gaining page rank and using social media to create success. Tons of useful charts and graphs. There are many books out there that claim to give you this kind of information -- Do yourself a favor and start with this one.

Click Here to see more reviews about: Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail phrases their targeted users actually use. By doing so, they will learn how to go beyond merely "maximising" traffic to actually delivering the right content to the right visitors at the right time. They will even learn how to prove the relevancy of their Web content. More than any other book, Audience, Relevance, and Search is relentlessly focused on the search and content optimisation problems that Web professionals face right now. Drawing on 45+ years of collective experience in Web publishing and search effectiveness, the authors share powerful insights into these and other crucial challenges: * What's the best way to optimize keywords and other content for Google's newest PageRank algorithm? * How can personally relevant content be developed for the widely diverse Web audiences that visit large sites?* How can users be steered to content that's relevant to them and away from content that isn't? * Can content be aligned to users' roles, or where they stand in the purchasing cycle? * How can analytical tools and dashboards be used to determine which content is relevant to their audiences, and how relevant it is?

Buy Now

Click here for more information about Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

Read More...

How to Build Your Own Web Site With Little or No Money: The Complete Guide for Business and Personal Use (How to Open and Operate a Financially Successful...) Review

How to Build Your Own Web Site With Little or No Money: The Complete Guide for Business and Personal Use (How to Open and Operate a Financially Successful...)
Average Reviews:

(More customer reviews)
What initially struck me about this book is how comprehensive it is. It certainly lives up to the title, providing a wealth of information on how to build a website without spending a lot of money and then how to get traffic to it. Bruce Brown promises that, even if you have never built a website before, the book has more than enough information to help you do this. A novice like me is, therefore, expecting to see step-by-step instructions on how to design, build and publish a website from scratch.
There is indeed a comprehensive HTML tutorial with additional, if brief, information on XTML and a few other coding languages. If you have the time, you should be able to learn html by following the guidance provided. But for those who don't want to take the time to learn HTML, there's a chapter that describes the advantages and drawbacks of software products on the market that will do the HTML coding for you, such as Microsoft Expression Web and Adobe Create Suite 3. I would probably opt for these products and not spend time learning html. But they're pretty costly, so your decision is going to be based on your time and budget. Luckily, there's a chapter on free website design tools such as Joomla, Wordpress, and NVu that can be used to build websites.
It made more sense to me to have the chapters on web design fundamentals and web content appear before the coding chapters since you need to have a structure or blueprint in place before you start building the site, but both chapters do a good job of explaining in detail how to structure your site for easy navigation and create content that is search-engine optimized as well as user-friendly. There are also fairly comprehensive chapters on website graphics, web page formats, and electronic shopping carts, giving you just about everything you need to create a fully functional business website.
The rest of the book is devoted to SEO, how to generate traffic, PPC and Google Adsense advertising, affiliate marketing, blogging and social networking. Interviews with several web design experts answering the same questions provide additional tips and strategies. And the book includes real-life examples of how several individuals built their own websites and established successful web-based businesses with them.
I have to admit, I was a little intimidated and overwhelmed by what's required to actually build a website from scratch. There were a lot of terms that I didn't understand and had to look up, but I believe, with this book, some time and patience, I'm pretty sure I'd be able to pull it off.


Click Here to see more reviews about: How to Build Your Own Web Site With Little or No Money: The Complete Guide for Business and Personal Use (How to Open and Operate a Financially Successful...)

Web sites are an essential tool that every business must have in today s economy. Only 15 years ago, you could count the number of Web sites in the world with five or six digits; today there are between 15 and 30 billion active Web sites and millions more being added every day. Creating a Web site can be a great way to market a new product, promote your business plan, promote yourself, or simply share a few details about your life with the world. The cost of creating a Web site has risen right alongside the number of Web sites created though and many people are nervous about being able to utilize this revolutionary medium without breaking the bank. This book has been created for just such people, outlining for you in perfect detail everything you need to know to create a traffic attracting Web site, while spending little or no money at all. There are countless resources available, and when you put them all together, they provide a complete toolkit that can make anyone a top notch Web site in no time flat. You will learn how to buy a domain name and host your Web site for less than $15, with no additional fees charged to your account. You will learn how to use open source software like Wordpress, Joomla, and Mambo to create a platform on which you can build anything you want. You will learn how blogging has made Web site creation easier than ever and how sites like Squidoo, Facebook, and MySpace allow you more freedom to build traffic and draw more attention to what you are advertising at any given time. You will learn how to use common software to edit and tweak your Web sites and how to read the basic code that all Web sites are created in. In addition, an entire chapter is devoted to teaching you how to promote your Web site and draw traffic to it, without spending a dime in the process. You will learn why information is the most valuable asset on the market and how you can become an expert in a niche of your choosing, making money to cover any fees associated with your Web site. With the added resource of hours of interviews with web professionals you will learn which free resources not to use and which ones to outright avoid, as well as how to find and install open source modules and tools to enhance the look and feel of your site. You will learn where you can find copyright-free images to use on your Web sites and how to get free copy that will draw traffic and entertain your visitors. You will learn how to keep a free Web site from falling into the traps the major search engines set to stop spam and ultimately how to leverage new friends, business contacts, and interactions out of your Web site. If you are now, or have ever, considered starting your own Web site before, this book will map the way for you.

Buy Now

Click here for more information about How to Build Your Own Web Site With Little or No Money: The Complete Guide for Business and Personal Use (How to Open and Operate a Financially Successful...)

Read More...

Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing Review

Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing
Average Reviews:

(More customer reviews)
First off, David Meerman Scott praises the book on the back cover. If you don't know who he is, check out his Gobbledygook Manifesto [...]
In it he says, "Marketers don't understand buyers, the problems buyers face, or how their product helps solve these problems. That's where the gobbledygook happens." He also states, "Because these writers don't understand how their products solve customer problems, they cover by explaining how the product works and pepper this blather with industry jargon." Return on Engagement (ROE) is far from that and exactly the type of book that satisfies David Meerman Scott.
I read Tim's first book, Managing Interactive Products, and Tim sticks to his guns again: be real, have something to offer, and be interesting. He shows marketers how to do that and drive the right audience to your site by focusing earning their trust. Tim explains that the reality is that blogs, social media sites, etc., should be used to help people, build a reputation, earn their trust, and then earn their business as they become advocates for you and your brand.
You probably already know a little bit about the digital technologies mentioned in this book. However, ROE shows how to create a digital strategy and the workflow to execute the tactics. Tim starts by explaining how to listen to online conversations and learn what ideas people have about you and how and why these should form your strategy. He teaches the importance of relevant content, how to publish effectively, and how to integrate your keyword strategy across all touch points/channels.
This books gets you thinking and jotting down notes. All sections contain bullet points with relevant questions that you should answer during your planning stage. Tim practices what he preaches. This book is part of the off-site technique to drive traffic to his site. It's all about driving people to the web. That's why you have to visit the website to download the mobile chapter. Highly suggested!


Click Here to see more reviews about: Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing



Buy Now

Click here for more information about Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing

Read More...