Marketing Research with SPSS Review

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(More customer reviews)For anyone who wishes to do marketing research and gets a good foundation, this is the book for you. It is appropriate for any undergraduate or graduate marketing research course. For the former, one does not have to cover SPSS in details. For the latter, SPSS is needed for data analysis and interpretations. The book came with a copy of the SPSS version 16.0 for MS Windows Vista, that students can use it for free. It is a great value. The research cases tend to be short and easy to read. For advanced research, one needs to consult Journal Marketing Research or International Journal Marketing Research for Ph.D. thesis topics.

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Real Data, Real People, Real Research.
In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research.
The authors' practical approach and emphasis on being "real" has made this one of the world's leading marketing research texts. Like no other, this text prepares students by introducing actual data samples, marketing research professionals, and real-world case problems.
Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.

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Financial Accounting (Media Enhanced Edition) Review

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(More customer reviews)I used this Textbook in my MBA Financial Accounting course at DePaul Unversity in Chicago, IL. I had very little knowledge of the topic before I took this class.
This book is well written, well organized, and is not too wordy. Because of the depth of this book and its brevity, every sentence is important and I found I had to reread chapters about three times before I really understood the material.
I did notice a few minor typos in the chapter exercises, but for the most part I found it extremely accurate.
This is a difficult subject and this book covers much material. Each chapter must be read carefully. To fully understand the material, I highly encourage doing the exercises in the back of each chapter. Houghton Mifflin has the answer keys in Excel files on their web site, but you need a password to get it.
I can understand the person who found this book confusing. I don't think this book is great for somebody new to the subject. But after getting your feet wet in the subject, this is an excellent text.
This book will make a wonderful reference for years to come. In fact, my father, a small business owner wants my copy.

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The Media Enhanced Edition of Financial Accounting combines the respected authors, flexible and balanced approach, and content coverage and accuracy of the text's Ninth Edition with an increased emphasis on multimedia applications. The revised program more fully reflects current accounting and business practices with additional emphasis on issues of ethics, service enterprises, and globalization. The streamlined text features a new design to reduce clutter with an increased emphasis on how accounting information is used, along with a more robust technology program.

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