Showing posts with label audio. Show all posts
Showing posts with label audio. Show all posts

What is Music Production?: a producers guide, the role, the people, the process Review

What is Music Production: a producers guide, the role, the people, the process
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This book contains some useful suggestions and reference materials for recorded music producers. Hepworth-Sawyer and Golding both teach courses in music production and freelance as music producers. In this book, they describe some of the roles that producers play and discuss some issues that producers routinely deal with. Topics taken up in the book include analytical listening, business practices, deals and contracts with record labels, stages in a recording project, roles in the recording studio, and mastering formats and codes. A list of recommended readings on music production is included in the appendix.
While the authors are clearly highly informed on their topic, I found the presentation of material in this book a bit frustrating. There is a lot of description of issues that successful, big-time producers must deal with, but very little practical information for interested people who are just starting out. Of the entire text, the short section on analytical listening was the most practical bit of information, but it was never made explicitly clear exactly how this skill would then be put to use for a music producer. In contrast, there is an extended section on general business practices, time management and accounting that isn't specifically relevant for music production. After reading this book, I felt more informed about the variety and level of complexity of skills required for established music producers, but I am still quite confused about what music production entails or how a person might get started in the field.
This book was written by British authors for British readers; while many specifically British references and vocabulary have been adjusted for North American readers, a few oddities remain, such as the term "collection agencies" referring to music licensing companies. In addition, copy editing is sloppy in a few places, such as on p. 110, where there is a bizarre out of context, impossible to understand paragraph "Time management sounds almost cult-like. To many people, they follow their system religiously. In fairness, this is how positive gains manifest themselves. Many producers might read this section and laugh out loud and consider it barmy!" Two pages later, the paragraph is repeated with slight editing and put a little more in the context it was intended, "This all might sound far-fetched. To many people, they follow their system [specific time management software packages just introduced in prior paragraphs] religiously. In fairness, this is how the results manifest themselves: by relying on their system. Given the many people who have adopted these systems, it clearly must work. Many producers might read this section and laugh out loud and consider it barmy." All in all, I found the book slightly informative, but not adequate as an introduction to the field.

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To complete an album, a producer needs to know what goes into capturing great music and teasing out inspirational performances from artists. As a producer, you are guiding not only the music, but also the business and the technical aspects of an album.What Is Music Production?is a 'guide to this guidance'.Formed from a blend of solid information extracted from detailed interviews, the book focuses on the process of music production, providing insight into the producer's work and activity.Whether you are a student or just starting your professional career,What is Music Production?explains what you need to know - from working with artists, songs, pre-production, mixing, and mastering to the finance and budgeting, to glean a professional result. Combining the "how to be" with online assets and interviews, this book arms you with a vital insight into the business of being a music producer.

* Unravels some of the mystery behind producing records from the producer's perspective * Learn about the changing role of the producer in the music industry, looking towards the future * Based on the practice of key producers and music production professionals


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Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans Review

Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans
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...on his website, shownotes, and podcasts. He practices what he preaches, and his own podcasts are a model for quality audio, intelligent and unobtrusive use of music, clear structure, and being enticing, yet informative. His online material on getting started in podcasting puts a lot of useful material in one place, just what the doctor ordered to do the most important thing: diving in and turning out a quality product from the word go.
His forté is promotion, to make yourself known, for developing niche credibility, product recognition, etc. and doing so using internet technology and information based services/products. As such, the name of the game is proper presentation of that most critical information: who you are and what you have to offer. Jason Van Orden models how to do so professionally, compellingly without being annoying. No overuse of exclamation points and superlatives, here.
I've been using his information to get my own personal and professional fledgling podcasts off the ground. Cannot recommend his work enough.

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Podcasting allows anyone with a computer and an Internet connection the chance to become a DJ or talk show host with a potentially vast audience. But with corporate media giants like Disney, NPR, and CBS muscling into the market, how can Jane and Joe Podcast attract an audience? This essential guide, based on the author's extensive experience in Internet marketing and podcasting, outlines proven strategies for driving traffic to a podcast website and turning one-time visitors into long-term subscribers. The book covers pertinent topics such as how to get the best results from podcast directories; choosing an eye-catching title; writing an effective description; search engine tips that ensure top-of-the-list visibility; updates and automatic notifications; offline promotion including free advertising and press exposure; and a wealth of effective grassroots marketing techniques, all free or low cost, that keep listeners coming back again and again.

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Web Marketing for the Music Business Review

Web Marketing for the Music Business
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This is one of those few books about web marketing that doesn't require the Geek Squad to help you become a user of the essence of the book. It is extremely well-written and researched, and gives genuine no-nonsense guidance to those in the music business about how to use the web to promote their artistry in a business environment. I've adopted this book for my use in the college classroom because it's an excellent guide for my students, but it's also a valuable tool for the music professional who wants to use the Internet as a way to compete for the ears of music consumers.

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Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.* Provides instruction on promoting both music and the artist in the internet, showing how to develop maximum online exposure* Offers guidance in web site development, to save money by getting the right site up and running first time* Understand how the Internet is used by experts in the music business, benefit from their experience to make the internet work for you.

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