Average Reviews:
(More customer reviews)Street's "Network Marketing" picks up speed after a slow start and becomes the quintessential guide to one-on-one sales in the modern marketplace. A significant portion of "Network Marketing" focuses on distinguishing network marketing from pyramid schemes, franchising and other sales methods. Street's focus on successful companies like Amway and Mary Kay contrasts with the illegalities of pyramid schemes and the costs of business franchising. Street's explanation of direct sales history is a welcome primer since newcomers to direct sales and network marketing are the target market for this book.
Street's greatest virtue in "Network Marketing" is his patient explanation of sales basics like building a home office. The average reader will be brought to speed on Voice over Internet Protocol (VoIP) phone, pay-per-click advertising and developing effective websites. While other books offer this information without context, "Network Marketing" offers plenty of examples to show the evolution of network marketing in the Internet Age. If case studies on DirectTrack, Commission Junction and Amway were left on the editor's table, "Network Marketing" could not have achieved its potential.
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