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(More customer reviews)In an era in which science and technology plays such an important role in our lives, we need to have scientists and engineers talk to us about their work. That's why I am so pleased to have found "Explaining Research" by Dennis Meredith. Even scientists who want to explain their work to the public may be at a loss on how to do that. "Explaining Research" shows the way in an engaging, informative format. Scientists learn how explain their work clearly to the public, target key audiences, and work with the news media. While Meredith discusses all the traditional ways of reaching the public, he also delves into new media like blogs and podcasts. As someone who works with scientists all the time, I will highly recommend this book to the researchers I meet. Scientists who read and follow Meredith's advice will feel more confident and able to communicate their research to a broad audience.Explaining Research: How to Reach Key Audiences to Advance Your Work
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Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: Develop a "strategy of synergy" that makes research communication efficient and effective Give compelling talks Build a professional Web site Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars Write popular articles and books Persuade donors, administrators and other key funding decision-makers Produce news releases that attract media coverage Give clear media interviews Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.
