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Beginning Java Google App Engine Review

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(More customer reviews)I was very frustrated with my purchase and I was contemplating to write a review out of frustration. However, after I've seen the 5-star reviews from other users, I couldn't believe my eyes. One review was raving about the code samples (absolutely ridiculous) and then I saw one other reader leaving a comment for the review saying that he's been working on the sample code for weeks and still couldn't make it work and I can relate to that.
I pre-order this book from Amazon and when I start reading it, it was a total disappointment. I've been working on GAE/J for a while now and I bought this book specifically to learn more about Google Accounts. The example projects are not complete and it requires you to fill in the blanks to make them work. I've also looked at the other chapters and they lack in content. The book tries to give you overall, breadth-first view of the technology (as you would expect from a beginner level book), but while doing so it mentions about bunch of GAE topics, but fails on giving good coverage for that topic. Especially in chapter 4, when the author(s) talk about frameworks, they don't mention about gotchas on how to make these frameworks work at the first place, because if you're using Spring, BlazeDS and GraniteDS (or any other frameworks, you need to do certain tweaks to make these frameworks/technologies/APIs work with GAE, because some of the Java APIs are "black-listed" by the App Engine for the obvious reasons.
If you're a beginner, this is not a book for you. If you're advanced, then again this book doesn't give you enough in-depth information of the GAE/J topics. In conclusion, it's sad to say, but this book is useless! You can save money just by going to Google's App Engine website and find more up-to-date and complete information, because they keep changing/upgrading the SDKs for GWT and the App Engine almost every month.

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Google App Engine is one of the key technologies to emerge in recent years to help developers build web applications. A great number of the developers approach the App Engine are Java developers, and this title is especially focused for this large audience sector.

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PPC Made Simple: Pay Per Click Strategies For Dominating Google Adwords Review

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(More customer reviews)Very well written and easy to understand. The author seems to have PPC down to an art form. A very good book for those like me with little knowledge on the subject looking to make a lot of money online. Let's hope it works!

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PPC Made Simple: Strategies For Dominating Google AdWords provides the latest techniques for launching your very own profitable pay-per-click marketing campaigns. Learn powerful techniques for generating an online income selling or promoting your own products, affiliate products, or services.Google AdWords has never been easier use and you can now leverage the power of online pay-per-click advertising to increase your earning power.This book provides step-by-step instructions on developing your own online campaigns and scaling them for maximum profitability.Learn from one of today's leading Internet marketing experts, and founder of The Marketing Blog, Michael H. Fleischner.

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Cloud Computing Bible Review

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(More customer reviews)As technology advances, new buzzwords appear in the lexicon. Lately, we've been hearing more and more about "cloud computing." If you use Google Docs, Evernote, Dropbox, or web-based email, you're using cloud computing. According to Wiktionary.org, cloud computing is, "Computing in which services and storage are provided over the Internet (or `cloud')." Pretty simple, right? Maybe for us, as the user, but there are a lot of details that need to be worked out to create a cloud service.
This is where Cloud Computing Bible by Barrie Sosinsky comes in. If you're looking for a book that explains how to use some of the cloud services mentioned above, stop here. This is not a how-to book on specific applications or services. If, however, you're looking to create a cloud-based service, whether for public consumption or your own private company, then continue reading.
Cloud Computing Bible is divided into five parts: Examining the Value Proposition, Using Platforms, Exploring Cloud Infrastructures, Understanding Services and Applications, and Using the Mobile Cloud. Sosinsky goes into great detail explaining what cloud computing is and why it may or may not benefit a particular business. He discusses the architecture of building a cloud, how to address security, storage issues, and managing the cloud. In addition to these, and other topics, Cloud Computing Bible contains loads of diagrams, tables, screenshots, and web links to further explain points or to look up more information.
The only real issue I have with this book is the reading level listed on the back cover. I consider myself relatively technology savvy with reasonable intelligence, and much of the book was far beyond me. Classifying the reading level as Beginning to Advanced is a bit of a stretch. Someone with experience in programming or information technology (IT) would better appreciate everything Cloud Computing Bible has to offer. Intermediate to Advanced is more appropriate.
If you, or someone you know, is thinking of working with cloud computing, the Cloud Computing Bible would be a good starting point.
MyMac.com rating: 8 out of 10
*Original Review at [...]

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The complete reference guide to the hot technology of cloud computing
Its potential for lowering IT costs makes cloud computing a major force for both IT vendors and users; it is expected to gain momentum rapidly with the launch of Office Web Apps later this year. Because cloud computing involves various technologies, protocols, platforms, and infrastructure elements, this comprehensive reference is just what you need if you'll be using or implementing cloud computing.
Cloud computing offers significant cost savings by eliminating upfront expenses for hardware and software; its growing popularity is expected to skyrocket when Microsoft introduces Office Web Apps
This comprehensive guide helps define what cloud computing is and thoroughly explores the technologies, protocols, platforms and infrastructure that make it so desirable
Covers mobile cloud computing, a significant area due to ever-increasing cell phone and smartphone use
Focuses on the platforms and technologies essential to cloud computing

Anyone involved with planning, implementing, using, or maintaining a cloud computing project will rely on the information in Cloud Computing Bible.

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Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships Review

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(More customer reviews)We keep hearing that measurement is going to be the most important skill for social media practitioners this year. The ability to match a metric to an objective that will measure a specific outcome will start to separate the social media men from the boys, as they say. If you want to get a handle on that process, this book is for you. If you just want to measure hits, likes and retweets, you just might get a paradigm shift reading the book.
Katie D. Payne's Measure What Matters is the preeminent work in this area to date. I know I'm going out on a limb saying that, because there have been some good books written on measurement. But nothing as thorough and in-depth as this, in my view. I've read them all, believe me.
Even though this book includes some heavy lifting, it's worth the time it takes to read carefully and learn. Those of us without a business or marketing degree may have to slow down in some spots, but for the most part, this book goes at a pace that most marketing and communications practitioners should easily feel comfortable with. I love the fact that the book also offers specfic advice on measuring events, relationships with local communities, higher ed, crisis, internal employee relationships, sales and partner relationships, and the list goes on. It is thorough, and it will open your eyes to the fact that there are much more effective ways of measuring than HITS (How Idiots Track Success). Must read.

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In an online and social media world, measurement is the key to success
If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.
Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.
Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around
Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences
Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate

Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

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BIM and Construction Management: Proven Tools, Methods, and Workflows Review

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(More customer reviews)Good book, well written, informative. Most of the titles out there focus on BIM during the design phase, so it's great to explore uses of the technology during and after construction. a must read for anyone looking to leverage BIM.

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Offering practical advice and tested techniques, this book serves as the first and only building information modeling (BIM) integration guide for the construction industry. You'll explore crucial construction tasks such as estimating, staging, sustainability testing, multiple model trade coordination, and digital detail resolution. In addition, the book also looks at facility management models and offers a clear picture of how the featured tools, techniques, and workflows can benefit each discipline.

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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing Review

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(More customer reviews)I will keep this short and simple. I am a web developer ( stuffdone.com ) but not an SEO expert. I thought I would start to learn more.
I bought the book.
I followed the instructions.
I now have THREE different sites on page one of Yahoo ( without paying them their $299 fee! )
and one on page one of Google. All within two weeks of reading the book.
It works !
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

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To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.Readers' Benefits from The Findability Formula:* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability".* Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

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Web Geek's Guide to Google Chrome Review

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(More customer reviews)I purchased this book to learn more about this alternative to Internet Explorer (IE). The book details the foundation of Chrome and how it differs (and compares)to IE. The book helped me to move over, with a higher degree of comfort than I'd had without it. I feel the way Chrome works, with prefetching, folders, etc; combined with a home screen designed by and for ME make it, as a clear preference to IE.

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MAKE THE MOST OF THE WORLD'S HOTTEST NEW BROWSER, GOOGLE CHROME!Finally, there's a web browser for today's Internet, and today's user: you! It's Chrome. (From Google—of course!) Now, there's a book that reveals how you can use all of Google Chrome's built-in power and speed—and extend Chrome to do even more! Jerri Ledford and Yvette Davis start with a quick, practical tour of Google Chrome's stripped-down, hot-rod interface —including its do-everything, know-everything Omnibox. You'll be using Chrome like a pro in minutes, but that's just the beginning. You won't just learn how to customize Chrome: You'll dive under the hood, tweak its code, and transform it into the browser of your dreams. Bottom line: If Google Chrome can do it, this book will help you do it smarter, faster, better! Covers all this, and more...• Improving life on the Web: what's new and different about Chrome, and why you care• Getting from Chrome newbie to power user—fast!• Browsing more safely in the Web jungle• Spit-shining Chrome: making a good-looking browser look spectacular• Optimizing your own web site to make the most of Google Chrome• Tweaking tabs, and more: customizing Chrome to your heart's content• Saving time with Google Chrome keyboard shortcuts • Troubleshooting problems with Google Chrome, step-by-step• Learning about Chromium (the foundation on which Google Chrome is built) and its components, WebKit, WebKit Core, WebKit Port, and WebKit Glue. Jerri Ledford has been a freelance business technology writer for more than ten years, publishing more than 1,000 articles, profiles, news stories, and reports. She develops and teaches technology training courses on topics ranging from security to customer service. Ledford also helps optimize websites for Google and writes about technology topics ranging from search engine optimization to consumer security and identity theft. She has written 18 books, four of which are about Google applications: Google Analytics, Google Analytics 2.0, Google Powered: Productivity with Online Tools, and Google AdSense for Dummies. Yvette Davis is Managing Editor for Brighthub.com's Google Channel and Contributing Editor for its Linux Channel.www.WebGeeksGuide.comTable of ContentsIntroduction 1Part 1: Google Chrome and Browsing the Way It Should BeChapter 1 Web Interactions Past and Present 9 The Theory of the Web-Based Operating System 10 A Star Trek-esque Society 10 Web-Based OS Is for the Future 10 Mobility Must Come First 11 Openness Is the Key to Mobility Is the Key to… 12 Browsing in an Application-Driven World 13 Chaos, Fallen Orderly 13 Web-Based from the Ground Up 14 Closing the Door 15Chapter 2 What Google Chrome Brings to the Browser 17 NOT Your Momma's Web Browser 18 Comparing Chrome to Other Browsers 19 Internet Explorer 19 Firefox 22 Opera 24 Speed Depends on How You Handle the Code 26 Share and Share (Resources), Alike 31 Taking Out the Trash Keeps the Browser Moving Cleanly 32 Searching for the Right User Experience 34 Tabbing Through Life 34 Surfing Without Being Seen 36 It's About the Right Amount of Chrome 37 Closing the Door 38Chapter 3 Getting Started with Google Chrome 39 A Quick and Easy Download 40 Chrome and Your Privacy Concerns 42 Download and Install Chrome 43 Initial Chrome Customization 44 Everybody Has a First Time Once 46 Chrome Grows with You 46 Chrome Page Controls 47 Point and Click, or Type 49&nb...

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