BIG BIM little bim - Second Edition Review

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(More customer reviews)Can't say what I expected when I bought this book. It's all over the map and I'm expecting PBS to pick this guy up as an architectural self-help guru.
I have never seen so many numbers thrown around as the "4Site" system that is best used with the 80/20 principle that then moves on to the Power of Sixteen Concept that can then be better handled with the 400% Rule (page 136). I am seriously paraphrasing here, but it can be daunting trying to keep with the threads.
Having cleared my system of that I will say that there are a number of things that can be taken away from this book (failing fast is my favorite). It is on the extreme end of the "architecture-is-a-business" end of things, but as is so often pointed out in this book, it is what is so often left out of an architects' equation. And an omission that, if not tended to, will push architects further to the fringe of the construction industry.
Mr. Jernigan, I have no doubt, knows what he is talking about--it's just such a difficult read.

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Finith Jernigan has rewritten his award-winning book to include the big changes happening every day in the world of BIG BIM. The second edition of "BIG BIM little bim" has expanded coverage of the practical applications of BIM for the entire construction industry. The phenomenon of the worldwide BIMStorm is highlighted in this new edition. The book gives user-friendly approaches that architects, engineers, owners, builders, facility managers, educators and students can understand and apply today. Internationally recognized as a leader in BIM, Jernigan shows how to leverage resources, compete in a worldwide market, and become more efficient and productive in the planning, design, construction and operation of facilities.

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Internet Marketing for Architects: Advertising and Promoting Your Architectural Firm Online Using Google, Facebook, YouTube, LinkedIn, Search Engine ... Click-by-Click Guide Book for an Architect Review

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(More customer reviews)I work for a small architect firm that has offices in the tri-state area. My Supervisor recently asked me to find new areas to promote our services given that the economy has hit our area rather hard, especially for new construction. My first thought was the social networking sites, especially Facebook, and when I told him that he was a little hesitant but told me I could look into it and let him know what I found. He was MOST concerned with getting on Google's first search results page and that is what we are working towards especially.
I was shocked there actually existed a BOOK telling us exactly how to go about it. But sure enough, Internet Marketing for Architects was superb in relating various ways we could increase our buisness, even locally, using search engines as well as the social networking sites. We have began two campaigns, both on Facebook and YouTube, and ARE seeing success already. Even though I knew that businesses were using social networks for some pomotion and even though I knew we needed to, I sure had no idea how to go about it. I am thrilled that Mr. Holliday compiled this guide. His click-by-click steps make things extremely easy. We are going to try Google Places next using his techniques although we are fairly pleased at Facebook already. Sure, social media might not ever be our primary means of promotion but we are pleased so far at its payback compared to the little time we have invested there. And as we move up on Google, we really hope to see returns.

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Internet Marketing for Architects reveals how your business can take advantage of the revolution in local marketing on the internet.You won't find academic ramblings on marketing theory in this book.What you will find is click-by-click advice on how architecture firms can leverage the internet to become more profitable.

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