Showing posts with label books read since 2000. Show all posts
Showing posts with label books read since 2000. Show all posts

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There Review

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There
Average Reviews:

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I wanted to use the structured approach to SEO presented in this book but it was mainly a waste of my time. The system is based on the frequency of searchs for your keywords but can not be used since the suggested tools are no longer available and/or based on very old data. SEO changes rapidly and I was hoping this recently published book would be more topical. Frequent plugs for his website are a distraction and the book is unnecessarily jargon heavy. It did get me to follow through on some things so I'm giving it 2 stars.

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It is a fact that people avoid sponsored search results and rarely make it past page two of their result listings on Google. So how do you get your business to the top and keep it there? It has been predicted that Internet sales will make up nearly half of all purchases by 2012. As a result, being at the top of organic search results can literally transform your business. Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings-and Stay There is the first book to comprehensively address all aspects of modern day search engine marketing through a straightforward methodology, which includes an up-to-date assessment of the impact of Web 2.0 on marketing strategies. Thorough and accessible, Get to the Top on Google provides you with the advice and knowledge of a genuine expert in the field. Through a series of case studies and examples, David Viney shows business owners, both large and small, how to improve their search engine rankings, leads, and sales in order to stay ahead of this next step in the evolution of consumer behavior.

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Google in 30 Pages or Less Review

Google in 30 Pages or Less
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This short book offers an impressive amount of information for its short 20-some pages (not including table of contents, and preview chapter at the end).
The writing style is REALLY concise, almost in point form, and it covers quite a lot of ground for its size. It starts with a look at how Google started and how it works, then covers searching (basic and advanced), some features and services (many that I wasn't aware of - Froogle rocks!), the Google Toolbar, Tips and Tricks, and ends with a short chapter on how to submit your website to Google (if you don't have one this won't be much help).
A good read, and if anything a great primer for more advanced books on the subject.

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If you want to access all the information the internet has to offer, then this short easy to follow guide on how to use Google is for you. Google in 30 Pages or Less explains how Google started, how it works, and how you can use it. This book also tells you how to use advanced search operators to get the most out of the Internet's most popular search engine, and find what you're looking for every time. Also included is a brief summary of all the different services Google offers such as web directory, Google News, Froogle, Google Groups, and more. There is no faster, simpler way to learn how to have the World Wide Web at your fingertips.

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How to Build Buzz for Your Biz: Tap Into the Power of Social Media, Publicity, and Relationship Marketing to Grow Your Business Review

How to Build Buzz for Your Biz: Tap Into the Power of Social Media, Publicity, and Relationship Marketing to Grow Your Business
Average Reviews:

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"Advertising may be dying, but marketing is very much alive and thriving via social media, publicity and relationship-building. Tap into the power of these tools and you'll soon see the results!" ~ pg. 13
If you are a business owner and you have been considering getting more involved in social media then Wendy Kenney has some valuable tips to share. "How to Build Buzz For Your Biz" is a practical yet exciting guide. It will show you how to get thousands of visitors to your website by understanding the most effective ways to increase business through utilizing social media sites like Facebook and Twitter. This book will especially be appreciated by business owners who are tired of ineffective advertising strategies. I can recommend this to anyone who wants to become more familiar with online options that will bring in more loyal customers and keep them hooked on a product or service.
~The Rebecca Review


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"If you're a small business owner looking for practical and inexpensive marketing strategies that will catapault your business to the top of the charts, then this book is for you! It's packed full of powerful small business tactics that will generate a huge buzz, and get you noticed. Bottom line - this book Rocks!" Craig Duswalt, Professional Speaker, and Creator of the Rockstar System for SuccessYou will discover:
How to Find and Attract New Customers Through Social Media
5 No Fail Steps to Getting New Customers
How to Get 9,000 Visitors to Your Website in One Day-
7 Powerful Low Cost and No Cost Marketing Strategies
The One Marketing Tool That Will Explode Your Profits-Guaranteed!
Creative Contest Ideas That Will Capture Attention


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The Complete Idiot's Guide to Search Engine Optimization Review

The Complete Idiot's Guide to Search Engine Optimization
Average Reviews:

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At the behest of one of my colleagues, I begrudgingly borrowed this book in preparation to optimize my website. I have an aversion to books in the IDIOTS and DUMMIES series and generally opt for more dignified book titles. However, as I got into this book, I was delighted to discover the breathtakingly simple and well organized presentation style of Michael Miller. I easily grasped the key concepts in the book without my eyes growing crossed. This book was BEAUTIFULLY WRITTEN. I enthusiastically recommend it to anyone who needs to learn about SEO, PPC, and other web management metrics. I will be on the look out for more books from this author.

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Rev up the search engines. The Complete Idiot's Guide(r) to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site's optimization, and how search engine marketing fits within a company's overall online marketing plan. *More than 90% of all online users employ search engines to find what they are looking for on the Internet *A study from IMT Strategies demonstrates that a company's presence on relevant search engines is the most important medium for maintaining high brand awareness-more important than print media, radio, or TV commercials

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